Social profile 10


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social media tips for the job hunter


A well-developed online presence can demonstrate that you


have the desired skills, knowledge and passion for the industry, even though you may lack hands-on experience. Use your various social media profiles to demonstrate your strengths.


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It is absolutely critical that you look at all your social network


privacy settings and know exactly what is and isn’t in the public domain. Be aware that networks like Facebook make changes to privacy settings that can result in your account being more open than you assumed. The most realistic approach is to treat everything you place on a social network as being publicly available. It only takes one of your contacts to do a screengrab and share it.


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If you have a common name, you risk being mistaken for someone


else online. You don’t want to take the blame for others’ online mistakes, so look for ways to differentiate yourself.


In effect, develop a personal brand that isn’t reliant on your name and ensure you display the handles on your CV and LinkedIn profile.


a network like Twitter that is often used for both personal and professional communication. Potential employers want to know that you can write coherently and that you are aware of the boundaries when it comes to sharing.


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Show that you understand how to use social media


in a professional manner. Employers recognise that a good understanding of social media can support business.


Connect with the companies you want to work for on various social media channels. Many organisations use their social profiles to post job vacancies.


Think about the tone of your social media profiles, especially on


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Is your online personality the one you want a potential employer to see?


When looking for a job, you need to be aware of your digital footprint, which is basically all the information connected with your name online. Go to Google now and run a search on your name, as that’s exactly what recruiters and potential employers will do. If you see a list of content that is either not associated with you, or you would prefer your future boss not to see, then you have a bit of work on your hands. We asked Karen Fewell, founder of @DigitalBlonde to share her tips on using social media when searching for a job in the hospitality sector


Think about the keywords an employer may use when looking


for someone with your skills. Do some research on how to search-optimise your blog so you can be found more easily.


Don’t just tell people how great you are, show them in a


medium that suits your personality. You can use a combination of video, imagery, presentations and blogs to share your ideas on key issues facing the hospitality industry.


What does your profile photo say about you? One of you holding a


beer probably isn’t an image you want a future boss to see.


Social media isn’t just about self- promotion,


it’s a chance to learn from influential people in the industry, keep up with what’s going on, acquire skills and network with others. Social media isn’t about you, it’s about what you can offer your online community.


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