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Case study Luis Neves, public relations assistant


We aim for perfection. We expect and value exceptionally high standards from all our employees. Do you truly aspire to commit to sincere and heartfelt service? It’s more than a pleasant welcome, a warm smile and granting a wish. It’s anticipating a desire before it has been spoken, making the impossible possible, and giving our guests an unforgettable journey.


Hotel benefits ● 20% off food and beverage in our restaurants and bars ● 25% off spa treatments ● A complimentary in-house stay ● Colleague discount rate for further hotel stays ● Family discount rate for hotel stays ● Four weeks’ holidays a year, which increases with service ● Free life assurance cover ● Childcare voucher scheme ● Football team ● Commission and incentive schemes ● Tuition aid scheme ● Subsidised chiropody ● Social events all year round


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Hotel Café Royal was my first role at a five-star luxury hotel, having joined as an event assistant for the 50 Days by Albert Adrià restaurant pop-up project. My role was mainly working as a translator between the Albert Adrià team and the hotel team, while assisting the reservations process. Coming from Portugal I have always been interested in both the hospitality and the food and beverage worlds. Working on the pop-up, I was


fascinated with all aspects of this amazing hotel, and spent as much time as I could learning about it and meeting as many people as possible. The day came when the temporary


project was over, but happily a few months later, a role opened up in the marketing and public relations department of the hotel, which I eagerly applied for and was appointed to. Working as a co-ordinator across


marketing and PR, I found that I enjoyed the PR side more, and my skills in communications and the fact that I speak three languages fluently helped greatly in communicating with journalists from all over the world. I was promoted to my current role as public relations assistant 14 months later and started working solely on this side of the hospitality industry. My day is incredibly varied, from dealing with celebrity photoshoots to creating editorial reports and attending industry events. I am grateful for the opportunities and quick progression Hotel Café Royal has afforded me.


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