LinkedIn


This is the place to build a network of professional relationships. It is mainly useful once you begin making industry contacts, but those looking to enter hospitality will find plenty of information too.


Make sure your profile is complete By ensuring that your LinkedIn profile is 100% complete, you project a


professional image and show that you are thorough and that you care. Crucially, it also makes it easier for potential employers to find you.


Use it regularly Send LinkedIn invitations to connect after you meet new contacts and use the site to source connections for future events. That way, you’re ready to go with a mature network of contacts who support your efforts.


Join industry groups Sometimes these are used directly for recruitment purposes, but industry groups are also a good place to learn a little more about the issues in your chosen career.


Choose recommendations with care Recommendations in LinkedIn can act as a powerful career tool. Ideally, a recommendation should come from a work experience boss or a customer.


Facebook Facebook is now a tool in the corporate world, but it should be used with care.


Smile for the camera It is now virtually inevitable that a potential employer will check your online profile. While employers don’t expect to see you wearing a suit or in some corporate pose, you should avoid posting those 4am worse-for- wear pictures.


Be picky about who you ‘like’ Make sure there is some element of similarity in the companies that you ‘like’, otherwise it may appear as though you have a random, scattergun approach to employment.


Join groups that reflect your interests For example, if you want to work in the hotel sector, then large hotel groups, small boutique properties and any brands that interest you might be worth joining.


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Use it to learn about companies Being part of a Facebook group can help you with background research before heading off to an interview. You can look at the latest products, get a feel for which areas of the business they are focusing on, and see what others are saying about them.


Keep your private life private If you consider Facebook to be there for your social life, not your career, then make sure employers can’t access your account.


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