EXPLORE


Comment on the performance of the speaker in the clip by copying and completing this grid. Agree Disagree


The title is clear and well chosen W11.7


There is evidence that research was done when the script was being planned and written


Key questions were asked in order to give information in the presentation


The presenter used diagrams/props/objects to explain the information that she was presenting She showed good knowledge of her subject


There was energy and enthusiasm in her voice and she made it interesting The tone of her voice was varied


The pace of speaking was good, neither too fast nor too slow


The music was appropriate for the topic and made the presentation more enjoyable


She arranged the presentation in a clear way, with a good introduction, middle and conclusion


• News Item • News Item • News Item • News Item • Radio Advertisement


LISTEN


Radio adverts are delivered by voice-over artists. You probably recognise some of the same voices on radio stations. These artists are skilful when it comes to delivering the message.


‘How Do You Know a Website is Irish?’ EXPLORE


You read an interview with the copywriter Andrew McNulty about his process for writing an advert on page 437. Now listen to the advert and think about how the voice-over artist delivered it.


1. Rate the aspects of the W11.8


advertisement on a scale of 1 to 5 (with 5 being the best score) and give reasons for your answers.


The advertising copy


(how the advertisement is written) Poor


Entertaining Informative Persuasive


1 1 1


2 2 2


3 3 3


Excellent 4 4 4


5 5 5


ORAL COMMUNICATION D 443


Reasons/examples for my answer


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