to critique advertising campaigns; to consider the use of idioms in everyday language What I will learn:
Friendship is such an important part of our lives that companies like Coca-Cola have designed numerous campaigns around the theme.
PREPARE
THINK Can you think of another product that could use the theme of friendship to increase their sales? How would they do this?
PAIR Working in pairs, discuss your ideas and choose one idea.
SHARE After one minute, join up with another pair of students and pitch your idea to them. Choose the best idea in every group of four and then share them with the class.
Coca-Cola ‘Friendly Twist’ Marketing Campaign
Now watch how a Coca-Cola advertisement used the theme of friendship to market their product. Look up ‘Coca Cola Friendly Twist’ on YouTube.
This advertisement was designed by Leo Burnett (a large advertising agency) and broadcast in Colombia in 2014. The target market was new college students (freshmen) and the theme was ‘new friendships’.
You will watch the advertisement three times and answer the questions below after each viewing.
First viewing EXPLORE
1. 2.
3. 4.
D 12 FIRE AND ICE 2 What are the students doing at the beginning of the advertisement?
Explain the pun (play on words) in the line ‘A Coke bottle like any other. But with a little twist’.
Describe the atmosphere among the students at the end of the advertisement. Explain the idiom ‘to break the ice’. Now use this idiom in a new sentence.
