NORTH AMERICA
CONTENTS 3 May 2020
Volume 3 Issue 2
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5
NEWS FEATURES
10 The challenge of appealing to Millennials and Generation Z
14 Formulating and testing wellness
18 Biobased certification for skin care products
21 Biotech design of a postbiotic tackling skin dryness
27 Inflammasomes: key to the engine of skin inflammaging
35 Multifunctionals for modern product protection
39 The natural choice for antimicrobial protection
42 Antimicrobial testing: what do the results mean?
48 Natural matrikine-like peptides for skin rejuvenation
89 FORMULATIONS COVER STORY F May 2020
Multifunctional film-former for sustainable hair care Biotech design of a postbiotic tackling skin dryness Natural matrikine-like peptides for skin rejuvenation
www.personalcaremagazine.com
Sun care continues to be an important category for daily protection and control of one’s environment. Consumers want to keep themselves and loved ones protected with safe, effective, and easy-to-apply sun protection. Ashland continues to fulfill this demand, starting with effective and more natural sunscreen solutions like the new Antaron™ Eco - ethylcellulose. Based on sustainably sourced, zero-deforestation, wood-derived cellulose, this ingredient is made in a water-based manufacturing process, minimizing the use of solvents. It is a globally-approved film former that provides high-water resistance at a low use level in most formulations. Ashland has also developed the Total Defense
8145 Blazer Drive, Wilmington, DE 19808, USA. Tel: +1 859 815 3333
www.ashland.com
May 2020 PERSONAL CARE NORTH AMERICA
Package ritual that offers consumers comprehensive environmental protection and repair. This Total Defense Package offers solutions for air pollution protection, light spectrum protection (including blue light), and skin repair as well as a range of functional and active ingredients that protect the skin of premature skin aging. Ashland research and development teams
help solve your toughest formulation challenges in personal care while respecting our natural resources. With Ashland ingredients inside, you can amplify the efficacy, refine the usability, add to the allure, ensure integrity, and improve the profitability of your products and applications. To learn more visit
ashland.com/antaroneco
Formulating for future generations
53 Multifunctional film-former for sustainable hair care
59 Biodegradable emollients from the circular economy
62 The future of bio-based polymers for hair care
65 The evolution of cosmetic butters: authenticity
71 Ingredient focus: waxes and butters
74 Natural antimicrobials for a post-biotic future
79 Why formulators and marketers love butters
83 Efficient marine solution to strengthen hair integrity
79
Why formulators and marketers love butters
35
Multifunctionals for modern product protection
EDITOR’S CHOICE
10
The challenge of appealing to Millennials and Generation Z
Cover photo: Ashland
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