TESTING 19
powerful marketing and communications tool since companies can demonstrate their biobased content claims to clients through the use of biobased certifications and eco-labels.
Certifications & eco-labels Not only do consumers base purchasing decisions on product ingredients, but they are also searching for products that include biobased eco-labels. Biobased eco-labels stand out to consumers since the eco-labels are a means of verification that these products have been analyzed by an accredited third-party laboratory and truly are comprised of the plant-based ingredients that the label claims.7 Similar to the survey mentioned above
on consumer willingness to pay a premium for products comprised of natural-sourced ingredients, consumers seeking for authentic products are also willing to pay more for certified products that are marked with eco-labels. For example, during a study conducted from December 2015 to January 2016 amongst 390 consumers, the participants’ attitudes toward eco-labels and the impact of eco-labels on consumer purchasing behavior were studied. Survey results demonstrated that 43.1% of the respondents were willing to pay a higher price for eco-labeled products.8
The
preference for eco-labels and biobased certifications incentivizes companies to test their product ingredients with biobased testing via carbon-14 analysis. The USDA BioPreferred®
Program is a
well-known certification program that aims to increase the use of and purchasing of biobased-derived products. The USDA BioPreferred Program includes a Voluntary Labeling Program that allows businesses to apply for certification of their biobased
May 2020
products. The purpose of this labeling initiative is to allow consumers to easily identify biobased products in the marketplace. The program requires that products undergo third-party verification of biobased content by an ISO 17025- accredited carbon-14 testing laboratory to determine the percentage of biobased content present. In order to qualify for the certification, products must contain a certain amount of biobased content, which varies depending on the specific product category.9
If products meet the program
requirements, companies can display the USDA Certified Biobased Product label on a product, which will also state the percentage of biobased content. Within the skin care sector, the USDA
BioPreferred Program includes specific product categories for items such as lotions and moisturizers, sun care products and facial care products. In order to qualify for the certification, products must contain the following biobased content minimums: 59% for lotions and moisturizers, 53% for sun care products, and 88% for facial care products.10
Consumers view the USDA
Biobased symbol on skin care products as an indication of ingredient authenticity.
Outlook Consumers are increasingly seeking eco- friendly skin care products that both include biobased-derived ingredients and are marked with biobased certifications and eco-labels. In response to this demand, manufacturers are formulating products with biobased ingredients. As the natural- derived skin care industry thrives, manufacturers need a method to verify the percentage of biobased constituents within products so they can easily communicate
biobased ingredients to consumers. By submitting samples for carbon-14 analysis, manufacturers can receive a report of the percentage of biobased content present, which can ultimately qualify products for biobased eco-labels.
PC
References 1 Acme-Hardesty. Green Cosmetics: The Push for Sustainable Beauty. [Internet]. Accessed January 14, 2020.
2 Future Market Insights. Natural Cosmetics Market: Products Comprising Nutritional Ingredients Gaining Traction in China: Global Industry Analysis 2013 - 2017 and Opportunity Assessment 2018 - 2027. [Internet]. (2019 January)
3 Formula Botanica. Natural and Organic Beauty Market to reach $54bn by 2027. [Internet]. Accessed January 14, 2020.
4 Amberg N, Fogarassy C. Green Consumer Behavior in the Cosmetics Market. [Internet]. (2019 July)
5 ASTM International. ASTM D6866 - 18, Standard Test Methods for Determining the Biobased Content of Solid, Liquid, and Gaseous Samples Using Radiocarbon Analysis. [Internet]. (2018)
6 Beta Analytic. Understanding Carbon-14 Analysis. [Internet]. Accessed January 14, 2020.
7 International Institute for Sustainable Development. Benefits of eco-labeling. [Internet]. Accessed January 14, 2020.
8 United States Department of Agriculture. Voluntary Labeling Initiative. [Internet]. Accessed January 14, 2020.
9 United States Department of Agriculture. Product Categories. [Internet]. Accessed January 14, 2020.
10 United States Department of Agriculture. Product Categories. [Internet]. Accessed January 14, 2020.
PERSONAL CARE NORTH AMERICA
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