LIFESTYLE COSMETICS 15
improved their ingredients by focusing mainly in the texturizing diversity potential of each one of them. Scents are incredible mood triggers and
can be called time capsules for some, since they are able to recall the most distant memories. The creation of a unique sensorial profile is one of the most promising parameters that a brand should work on to engage their consumers. All of us are able to distinguish brands that can easily be recognized and reminisced just by their characteristic sensorial identity.
Holistic primary needs The expression “to feel beautiful” gained much more importance than “to be beautiful”. As our body reflects our feelings and wellbeing, self-care routines are more and more sought out, in the hope to achieve an optimal aspect of skin, hair, nails, eyelashes and eyebrows.
Sleep More than a basic Maslow’s physiological need, we desire a complete restorative effect from a good night’s sleep, and to wake up radiant by morning. Making friends with the mirror has more meaning now than ever. A wide variety of beauty sleep products can be found, such as pillow mists, masks, overnight eye masks, hand gloves, oils, serums, creams and aromatherapy. By using calming and refreshing notes alone or combined with invigorating formulations in a night-time routine, consumers are able to really improve their power load on the pillow.
Boosting energy During the night it is important to improve sleep, rest and relaxation, while morning self-care routines are moments to reboot
May 2020
and energize. It is the perfect time to reinforce the skin elasticity and glow with anti-fatigue products, and to enhance the vitality, strength and shine of hair. Morning products should be designed to warm up the consumers’ life, combining the effects of active ingredients with exciting experiences of sight, touch and smell.
Stress Alongside boosting this vibrating energy, other environmental and personal performance key factors are inevitably in sight. They are the aging and stress sources. With less and less time in the constantly busier lives of consumers, concern about product effectiveness increases. Believing in the effectiveness of the product gives peace of mind to those who are concerned with how a cosmetic product may run from the fingers to the skin’s target-sites more efficiently. The bioavailability and the mechanism of action of active ingredients has gained increased importance. During product development, active ingredients are not selected separately anymore. A strategic selection of the carrier ingredients of a formula is key to ensure an effective journey of the active ingredients on the skin. Feeling holistically safe starts by
reducing the negative effects of all kinds of pollutants such as physical and chemical toxins, UV rays and blue light from unavoidable exposure. Protecting, repairing and soothing ingredients are employed more than ever to build a personal safe dome.
A drop of sunshine It is known that modern stressed lives can hijack the biological clock, affecting the daily recovering time of our intrinsic
mechanism against DNA and cellular damage. It is time to fight not only the UV rays but also all other emotional and environmental stressors that de-synchronize circadian rhythm. Products able to set the circadian clock and regulate skin wellbeing are more desirable than ever since people realized the consequences of the fast- paced digital era on their skin. It is important to keep a calm mind while
supporting the day-protection action and night-repair action of our physiological mechanism. Products designed to participate in this defense or with a detoxifying mechanism, upregulating the biological clock are occupying an increasingly large share of the market. Brands should not be late on this and should prepare full evidence of the importance that their products may have in the skin rhythm synchronization.
Skin roots Wellness state can be reached by following an individual or millennial philosophy. The perfection of Mother Nature is an inspiration for everyone. Connecting to their roots, more and more people simply aspire to go back to basics and have a more natural or biomimetic line of products for their routine. The increasing availability and claims of skin identical molecules are widely acknowledged, naturally derived or synthetically produced with the aim to mimic the natural skin components and processes. Plants and their derivatives, as used in
traditional and ancient practices, have always been popular in many parts of the world but are trending everywhere nowadays. Formulation innovations extract the maximum benefit from the active properties of plants. The critical stability of
PERSONAL CARE NORTH AMERICA
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