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10 NEWS Forest therapy inspires biofunctional


Inspired by ancient rituals and forest therapy, Ashland has launched Santalwood biofunctional, a Santalum album extract inspired by forest therapies to fuel ethereal beauty, an inner fire and outward glow. It is the first biofunctional to be


developed by Ashland with Artificial Intelligence (AI) for well ageing that helps transform skin’s appearance from dull and lifeless to vibrant and glowing. Santalwood biofunctional


reduces skin cell senescence and helps mitigate air pollution damage. It adds to the allure of skin with clinically proven benefits for regeneration, firmness and anti-wrinkles. The biofunctional is oil soluble and can be formulated into a wide range of beauty products


for well ageing. “Walking through a forest, you are surrounded by nature’s raw beauty and the fresh air is extremely beneficial,” said Anne Clay, global marketing manager, Ashland. “Our new biofunctional was inspired by forest therapy, which is an emerging trend in health and wellness, also known as shinrin-yoku in Japan. Forests often deliver large amounts of odorant molecules identified as forest volatile organic compounds (VOCs). Sandalwood produces forest VOCs that form only with the right mix of genetics and environmental factors. Ashland Santalwood biofunctional captures selective forest VOCs from the sandalwood and enhances skin olfactory receptors shown to decrease with age and air pollution.”


Awards promote efforts of start-ups


Cosmetic Valley’s award ceremony, The Cosmetic Victories, aims to reveal innovative start-ups, support their projects and promote research and science in the fragrance and cosmetics industry. As a result of the coronavirus pandemic, the ceremony was broadcast live on the industry’s new media platform: Cosmetic Valley TV. Open to teams working on the most advanced and original cosmetic projects, the competition has a demanding selection process based on filters developed by several top-level international expert associations. The selection panel, composed of scientists from Japan, France, Canada-Quebec, Turkey, Thailand, Madagascar, Brazil and the United Kingdom, met by video conference. Eighty-one projects from 13


different countries were reviewed.


The awarding panel focused on issues of ecological and digital transition. The 2021 winners were: ■ Academic Prize: Prof Laurent Billon - University of Pau & Adour Countries, IPREM Institute (France) – Bio-inspired microgels ■ Industry Prize: Prof Marcin Lukaszewicz, CEO & Dr Agnieszka Lewinska, R&D Director (pictured) - InventionBio SA (Poland) - Biorefinery-based technology in smart delivery systems ■ The judges’ favourite: Dr Roberto Vargiolu, Doctor of Research Engineering & Pr Hassan Zahouani, Co-inventor - LTDS, Ecole Centrale de Lyon and CNRS (France) - An augmented and connected human finger to assess skin and hair feel.


Q Find more on new formulation concepts at personalcaremagazine.com


Coalition to support US synthetic biology industry


Three synthetic biology companies have announced the launch of the Synthetic Biology (SynBio) Coalition to promote investment and support for the American synthetic biology industry. Synthetic biology is a field of science that involves redesigning microorganisms for useful purposes. It is already being leveraged across many industries, including personal and home care items. Working in collaboration with the


US federal government, the SynBio Coalition is backed by three US synthetic biology companies: Antheia, based in Menlo Park, California; Genomatica, based in San Diego, California; and Ginkgo Bioworks, based in Boston, Massachusetts. The SynBio Coalition aims to support the development and growth of the world’s advanced biomanufacturing industry in the


United States, contributing to technologies that will improve access to medicine, create more sustainable and productive farming practices, help transform industrial manufacturing, and unlock a next generation of products across numerous industries. “America’s strengths in synbio


innovation and growing crops can power a new era of industrial growth and prosperity, while making the products we use every day, better and more sustainable,” said Christophe Schilling, co-founder and CEO at Genomatica. “Synbio manufacturing of widely-used materials can bring back many industries that have moved overseas. This coalition is a great step in building broad support for the policies needed to drive this opportunity.”


New director of development


Lebermuth named Robert Tioseco as their new director of Fragrance Development & Project Management. Robert will work closely with Lebermuth’s Creative Fragrance Lab and Fragrance Business Development teams to optimise efficiencies and business focus for the Fragrance Division. Robert attended Fordham


University in Business Management and Farleigh


PERSONAL CARE May 2021


Dickson University in Perfumery. He brings over 20 years of fragrance development experience from leading organisations such as IFF, Firmenich, Symrise, and Bell Flavor & Fragrances. His successes have been in both North America and Asia, utilising his expertise to successfully launch novel fragrances for air care, fabric care, and personal care markets.


www.personalcaremagazine.com


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