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40 HAIR CARE


Frizz reduction vs. time This study (Fig 3) was conducted to evaluate JDJO for its potential to reduce frizz over the course of 8 hours. Before the test, all groups of tresses


were equilibrated overnight in a controlled humidity chamber 30% RH and the initial post treatment was performed. Humidity was increased to 80% RH and images were taken after 1, 2, 4 and 8 hours. As a result, all oil systems showed a


noticeable increase in straightening hair and improving resistance to spontaneous frizz even under very high humidity conditions compared to that of Control groups. However, after 8 hours Argan, Hemp Seed and Coconut oil groups showed slow and continuous increase in frizz, while JDJO treated tresses showed resistance to spontaneous frizz during the measurement period. These impressive results have led to


formulating the key ingredient for hair products – JD Jojoba Hair Complex. (INCI: Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Cannabis Sativa Seed Oil, Solanium Lycopersicum Seed Oil (and) Caprylic/Capric Triglyceride (and) Vaccinium Macrocarpon Seed Oil (and) Helianthus Annuus Seed Oil (and) Tocopherol). JD Jojoba Hair Complex (now referred to


as ‘the Hair Complex’) is an exclusive blend of natural oils and vitamins essential for healthy hair and scalp. Containing high concentration of JD Jojoba Oil, this hair complex helps to soothe the scalp and retain moisture when applied. Rounding out the complex is all-natural JD


Jojoba Oil, infused with Hemp Seed oil and multi vitamin supplements, resulting in a rich, versatile product for rinse-off and leave-on hair care products. This Hair Complex ingredient is 100%


natural, cold-pressed, rich in omega-9 and vitamin E, organic and vegan.


ANALYSIS OF FRIZZ REDUCTION Control ■ JD Serum ■ Reference ■


80.00 70.00 60.00 50.00 40.00 30.00 20.00 10.00


0 1 2 Time (h) Figure 5: Frizz Reduction potential evaluation vs. time. PERSONAL CARE March 2021 www.personalcaremagazine.com 4 8 Post - Treatment Images STUDY 1 - CONDITIONING BY DRY COMBING FORCES MEASUREMENT


STUDY 2 - CONDITIONING BY WET COMBING FORCES MEASUREMENT Control


140 120 100 80 60 40 20 0


JD Mask Reference


65 60 55 60 45 40 35 30


140 120 100 80 60 40 20 0


Control JD Mask Reference


24 22 20 18 16 14 12 10


JD Mask


Reference


JD Mask


Reference


Figure 4: Two studies: Conditioning by dry combing forces measurement & Conditioning by wet combing forces measurement.


The Hair Complex provides moisture


balance for the scalp with proven benefits for hair such as conditioning, heat protection, and anti-frizz capabilities. In fact, latest studies indicate that JD Jojoba Hair Complex-based formulations are more effective than silicone ingredients-based formulations in dealing with most of these hair care woes. Studies show that the ingredient features:


■ A conditioning effect with excellent performance in dry and wet combing; ■ Efficient and constant hair frizz reduction—up to an outstanding 76%; ■ Heat Protection: A noteworthy 56% decrease in hair breakage; ■ Increased Scalp Hydration: Significant 40% improvement in scalp hydration during a 6-hour test.


Evaluation of conditioning properties of the Hair Complex in wash off hair mask In order to evaluate the potential of the Hair Complex to improve hair conditioning, wet and dry comb forces measurements were conducted by Garcia Method. The Hair Complex-based hair mask formulation was compared to silicon- based (Phenyl Trimethicone and Dimethyl siloxane) formulation as a Reference. Hair masks, 15% (by weight of the tress)


were applied on wet hair, washed and dried overnight. Dry tresses washed 15% SLES at a dosage of 10% were used as Control. Results (Fig 4) showed that in both studies


the Hair Complex based formulation shows excellent hair conditioning effect.


Eight - Hour Images


Reduction %


Maximum Force (gf)


Maximum Force (gf)


Maximum Force (gf)


Maximum Force (gf)


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