12 NEWS Four-way skin protection


V4-s, from LipoTrue, was born as a solution to recover the health of our skin by deeply protecting it from the four main factors that cause visual skin damage. The continued use of V-4s can


help prevent wrinkles, redness, itchiness, dryness, acne, and age spots. Thanks to this, people will feel more secure projecting a more confident image of themselves. V-4s combines an optimised


antioxidant peptide with ferulic acid. This ingredient has been proven to lower the levels of reactive oxygen species induced by hydrogen peroxide and ozone. Additionally, V-4s scavenges sulphur and nitrogen species. It also demonstrated to protect the skin against lipid- peroxidation- derived reactive carbonyl species (RCS) providing a total anti-radical effectiveness.


Virtual opening event at new distillation plant


Toine Janssen, CEO of Isobionics, has formally opened the new Isobionics distillation plant at Brightlands Chemelot Campus in Geleen, Netherlands. Steffen Götz, Head of BASF’s Aroma Ingredients business, Jurgen Hoekstra, managing director BASF Nederland, and Bert Kip, CEO of Brightlands Chemelot Campus, joined the event virtually. The Isobionics approach to


producing natural fragrance and flavour ingredients is unique. The company´s proprietary technology is based on fermentation, a traditional technique well known from processes such as brewing beer and baking bread. In this method, a substance is converted into a target product with the help of microorganisms such as bacteria or fungi. This process is based on renewable raw materials. Distillation is the last production step, yielding natural ingredients. “With our new distillation plant,


we can expand our business even faster and serve the needs of our customers. We have many new ingredients in development, some of them will be already launched this year,“ said Toine Janssen, CEO of Isobionics. “The new distillation plant is


another example how we connect the innovation power and scale-up capabilities of Isobionics and BASF – for one purpose: to best serve the needs of our customers,” said Steffen Götz, head of BASF’s Aroma Ingredients business. “Thanks to the support from


the Province of Limburg and the excellent facilities available at Brightlands Chemelot, we can now expand our distillation capacity. Isobionics’ new fermentation-based products highlight the innovative strength of the ecosystem in the south of the Netherlands,” said Jurgen Hoekstra, managing director BASF Nederland.


V-4s, compared to other


competitor products tested in the benchmark, has proven to have a superior antioxidant power. In summary, V-4s is an active


ingredient that can fight the four main radicals (RCSS, RSS, RNS, RCS) preventing skin damage and giving back the confidence and security to the users, to recover this self- esteem not only for their skin but also for themselves.


Agreement for deodorant technology


Elementis and Aqdot, a supramolecular chemtech company based in Cambridge, England, recently established an exclusive commercial collaboration agreement for the anti-perspirant and deodorant market. Through this agreement, the


Elementis Personal Care Business will exclusively sell Aqdot’s AqFresh odour capture and smart fragrance release solution for use in anti-perspirant and deodorant product formulations. AqFresh has been shown to significantly enhance odour elimination and is proven to be capable of removing body odours for prolonged periods of time. In addition, AqFresh’s controlled and triggered fragrance release provides long-lasting delivery of a full-fragrance experience. This combination of benefits is ideal for


Leadership team changes announced


Inolex has announced new appointments to its leadership team, naming Kevin Hrebenar, VP Operations; Alanna Smith, site lead Charlotte, US; and Ted Laarkamp VP, Global Supply Chain. “Bringing dedicated expertise to these areas is paramount as we continue to scale our global enterprise and ensure continuity of supply for our customers worldwide,” said David Plimpton, Inolex CEO. Kevin Hrebenar, VP Operations,


will lead strategic planning and operations for Inolex’s flagship manufacturing in Charlotte, US. Hrebenar has a career spanning


PERSONAL CARE March 2021


over 35 years in the specialty chemicals industry. Most recently, he served as VP Operations, R&D at Dooley Chemicals. Alanna Smith has been


promoted to site lead, Charlotte. Smith will oversee the day-to-day production at the company’s US manufacturing facility. She brings extensive Environmental Health and Safety (EHS) experience to Inolex, having worked over a decade as an EHS Leader at Dow Chemical. Ted Laarkamp VP, Global


Supply Chain, will work across the organisation to build out the global logistics network of the


the antiperspirant and deodorant markets. “We are looking forward


to bringing this much needed solution to the global antiperspirant and deodorant market while also complementing our market- leading portfolio of actives and ingredients for antiperspirant and deodorant applications,” said Stijn Dejonckheere, senior vice president for the Elementis Personal Care Business Segment. Tim Wright, CEO of Aqdot, said,


“We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given this company’s strength in the global market. We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for customers and consumers around the world with AqFresh.”


(Left) Kevin Hrebenar, (Middle) Alanna Smith, (Right)Ted Laarkamp.


business. He will oversee the company’s regional manufacturing in Brazil and Korea, and drive improvements in inventory


management and warehousing, including logistics and shipping, across the Americas, Europe, and Asia.


www.personalcaremagazine.com


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