HAIR STYLING
Formulating wet styling gels The polymer has broad compatibility with anionic and non-ionic fixatives. The stiffness (N) of different carbomer gels on Caucasian hair measured by the TA.XTPlus texture analyser in a controlled laboratory environment (23°C, 50% RH) is given in Figure 4.
Formulating hair makeup products The polymer has been especially designed with good electrolyte tolerance. This aids in pigment dispersion, stability and broad compatibility with pigments which facilitates combining colour with style formulations. The inherent flexible style- boosting properties makes it an exceptional carbomer that outperforms any current carbomer technology. We used this exceptional polymer to create
temporary hair colour with style formulations. These are minimalist formulations with innovative textures and multi-functional styling applications in playful shades. All formulations provide a natural look to hair. Different shades using a broad spectrum
of pigments were formulated for different hair colouring trends: Red Flash Hair Mascara can highlight hair
and create a dip dye effect. It can also be used to create low lights or box braid with colour streaks. This styling solution easily and instantly fixes flyaway hair as well as stray ends. It holds hair in place and helps achieve desired styles. It can also cover grey hair in minutes with coverage that lasts until hair is shampooed again. Created for different hair types, it provides natural hold in straight hair. For curly hair, it can be used for braiding and colouring. Duo Quick Pink Glossy Hair Gel Cream
and You Go Yellow Hair Chalk can be used to customise the look. The gentle pink gel cream formula creates a natural style that is lightweight without a stiff finish. It can create twilight and dip dye colours on hair. You Go Yellow Hair Chalk formulation is an ultra-light, easy-to-spread gel that creates texture with natural results. It can be used for hair colour techniques such as veiling and chunking. These two products can be used to create a rainbow of colours such as pinks, yellows and sun-kissed coppers. Impulsive Peach Cushion Touch Hair Cream
gives curled ends a natural definition. It highlights and adds colour to the tips of tresses. It can help create peach-shaded Ombre hairstyles. The cream can also be used for curl definition with subtle peach Balayage Ombre.
Ingredients INCI Brookfield Viscosity (mPa.s) RV7 @20nm ■ Clarity (%T) @420nm ■
160000 140000 120000 100000 80000 60000 40000 20000 0
2% Benchmark A 2% Benchmark B 2%
Carbopol Style 2.0 polymer
2% Benchmark C 2% Benchmark D
100 90 80 70 60 50
37
Figure 3: Viscosity and Clarity data comparison of different Carbomers. Benchmark A ■ Carbopol Style 2.0 polymer ■ Benchmark B ■
9 8 7 6 5 4 3 2 1
0 1.0% 1.5% Concentration (%)
Figure 4: Stiffness data comparison of different Carbomers. Silver Streak Hair Shine Duster is for shinier
hair. This is a 3-in-1 product, designed to provide colour, a soft hold, and a stylish dry gloss effect. It helps create texture and separation on hair. It can also be used to cover thinning spots. For shorter hair, this can be used to accentuate colour while adding volume to short bobs. Brisk Black Hair Lotion Sponge Cushion
Pen for grey hair coverage. It adds long-lasting volume and hold to bangs and short hair. It can also be used to design a spike effect.
Conclusion Go with the Flow concept allows consumers
FORMULATION 1: RED FLASH HAIR MASCARA FORMULATION. Phase A
Aqua Propanediol
Phenoxyethanol (and) Ethylhexylglycerin Mica/Red iron oxide Iron oxide (CI 77491)
Carbopol® Style 2.0 polymer Carbomer B
SilSense® DW-18 silicone Schercemol™ 318 ester
Disteardimonium hectorite Dimethicone PEG-7 isostearate Isopropyl isostearate Aminomethyl propanol Parfum
www.personalcaremagazine.com
% w/w 58.3 20.0 0.5 2.5 7.5 1.0
5.0 2.0 2.0 0.7 0.5
A Acticel® 12
Carbopol® Style 2.0 polymer
B
Schercemol™ OLO ester
2.0%
to express how they feel in a specific moment. It gives them the freedom to change their hair colour and style as much as they want, enjoying the moment. Innovative formulations that offer instant colour, texture and dimensional effect in convenient makeup applicators. This would not be possible without Carbopol® Style 2.0 polymer, a multi-functional rheology modifier with inherent boosting properties that provides a stronger hold in styling applications and exhibits flexible and broad pigment compatibility. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity.
FORMULATION 2: SILVER STREAK HAIR SHINE DUSTER Phase
Ingredients INCI CI77267
Mica CI 77019, Titanium dioxide CI 77891
Microcrystalline cellulose Zea mays (corn) starch
Carbomer
Oleyl oleate Parfum
% w/w 42.0
20.0 14.0
14.0 5.5
4.5 0.5
March 2021 PERSONAL CARE
PC
Stiffness (N)
Brookfield Viscosity (mpa·s) RV7 @20rpm
Clarity (%T) @420nm
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