56 ANTI-AGEING
well-ageing products. This overlap raises the risk of brands adopting the language of well- ageing while maintaining traditional anti-ageing claims, potentially diluting the authenticity of the concept. The industry may need to establish targeted efficacy tests to validate well-ageing claims, ensuring that this approach is more than just a shift in marketing language but a true evolution in skin care philosophy.
Scientific advancements in ageing care: the role of research and technology Significant advancements in scientific research and technology are key drivers in the evolution of ageing care. The development of ingredients like retinoids, growth factors and stem cells, combined with cutting-edge technologies such as gene therapy and DNA repair mechanisms, has transformed anti-ageing from a purely cosmetic concern to a highly scientific field. Now more than ever, the beauty industry
is focused on efficacy, with major players investing heavily in research & development) to create products that target the skin’s deeper layers and enhance cell regeneration. Scientific innovations, such as peptide-based formulas, epidermal growth factor (EGF) serums and CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) gene-editing technology, promise to revolutionise how skin ages, making anti-ageing products more effective and personalised than ever before. A key breakthrough in this field is the
growing understanding of epigenetics—the study of how environmental and lifestyle factors influence gene expression without altering DNA sequences. Epigenetics plays a crucial role in skin ageing, as external factors such as UV exposure, pollution, diet and stress can accelerate or decelerate cellular ageing. This understanding has led to the concept
of healthy ageing gaining traction, inspiring the development of active ingredients and cosmetic formulations that aim to influence epigenetic processes. By modulating these biological pathways, skin care can potentially enhance skin resilience, improve cellular function and promote long-term skin health. As scientific and technological
advancements continue to drive the latest skin care innovations, they are increasingly aligning with consumer trends. The rise of personalised beauty reflects a growing demand for products tailored to individual routines, genetics and lifestyles. Consumers are seeking solutions that
address their unique skin needs—whether through AI-powered diagnostics or lifestyle- linked formulations that offer targeted protection against environmental stressors. For example, skin care designed to deliver increased hydration in colder climates or enhanced barrier protection in polluted environments. Simultaneously, the shift toward
preventative ageing care is transforming the industry’s focus from correction to proactive, holistic well-ageing. These trends align as consumers become more engaged in skin care innovation, striving to educate themselves and
PERSONAL CARE June 2025
Figure 1: MySkin by Cetaphil is an AI-powered skin analysis tool that offers personalised skin care recommendations through an app
create bespoke, personalised routines that support their skin health for long-term results. By combining cutting-edge science
with personalisation and preventative care, the future of skin care promises to deliver both efficacy and adaptability, empowering consumers with solutions that evolve with their needs.
Personalisation powered by AI: tailoring ageing care to individual needs The rise of personalised skin care is one of the most significant developments in the ageing care sector. With the help of AI and machine learning, brands are now able to offer tailored skin care solutions that address the unique needs of each consumer. AI-driven tools analyse skin conditions, environmental factors and even genetic predispositions to recommend specific treatments, ingredients and routines. For example, some skin care brands offer skin diagnostic tools via apps or devices, allowing consumers to receive real-time feedback and product suggestions. As personalisation continues to grow, we are moving toward an era where ageing care is not just a one-size-fits-all solution but an individualised experience, promising better outcomes and more efficient product use. MySkin by Cetaphil is an AI-powered skin analysis tool that offers personalised skin care
recommendations through an app. By analysing key skin factors like hydration, texture and sensitivity, it offers real-time feedback and tailored product suggestions.1
As AI technology
advances, tools like MySkin are influencing skin and ageing care into a customised experience, driving demand for targeted, results-driven ingredients that support long-term skin health. AI-driven personalisation is transforming
consumer engagement, prompting cosmetics brands to adapt by offering more customised solutions and interactive experiences. By embracing this shift, beauty brands can strengthen customer loyalty, as consumers feel more involved and connected to their skin care investments. This evolution presents an opportunity to deliver more effective, tailored solutions that meet the growing demand for personalised, results-driven skin care.
Sustainable beauty and ageing care: the eco-conscious consumer shift As environmental consciousness continues to grow, sustainability has become a critical factor in the beauty industry, including in the ageing care segment. Consumers are increasingly prioritising sustainably sourced ingredients, cruelty-free formulations and environmentally friendly packaging. In response, many beauty brands have begun to re-evaluate their product lines to ensure that they not only address ageing concerns but also align with the values of today’s environmentally conscious consumer. This movement is driving innovation in
sustainable ageing care, from biodegradable packaging to formulations that feature plant- based ingredients and natural preservatives. The integration of sustainability with ageing care is reshaping how brands approach product development, ensuring that longevity in skin care does not come at the expense of the planet. Green People’s best-selling organic skin
cream, Scent Free 24hr Cream, is an example of ageing care for the eco-conscious consumer, blending efficacy with sustainable, plant- based ingredients.2
The product’s efficacy
is focused around holistic health drivers, including strengthening the skin barrier and
www.personalcaremagazine.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
