ANTI-AGEING
Making anti-ageing more consumer-relevant
Jule Lexa Völzke, Harald van der Hoeven – CLR
Our skin is by far the largest organ of our body. As all other organs, it ages with time. However, it ages more quickly than most other parts of the body. The reason for this is as intuitive as it is simple: our skin is on the outside of our body and exposed to many extrinsic influences that can accelerate the ageing process. Especially those areas of our skin that are openly exposed to these influences suffer strongly. This is both a challenge and an opportunity. Extrinsic influences are not the only ones
that accelerate the skin’s ageing process. Factors that originate from the biology of the human body itself also have a strong influence. Stress hormones, for instance, are known to speed up the skin’s ageing process significantly. Busy and stressful lifestyles, bad-quality sleep, and an unhealthy diet all play a central role in skin ageing. From a scientific point of view, skin ageing
is simply a given. Skin ages and becomes more prone to disease over time, as it becomes increasingly more vulnerable. This is a fact of life. Nevertheless, the desire for youthfulness seems to be anchored in human history. As human beings, we have always tried to
slow down or even reverse the ageing process. In the marketplace, anti-ageing skin care is everywhere, but we are seeing a clear shift from anti-ageing to longevity skin care. Longevity today means far more than
simply extending lifespan; it is about preserving vitality, both physically and aesthetically, over time. Increasingly, the concept of longevity is focused on maintaining youthful functionality, prioritizing long-term health beyond immediate results. Scientific advancements have deepened our
understanding of skin longevity – it is no longer merely about reducing wrinkles but preserving the skin’s inherent resilience, balance, and natural glow throughout our lifetime.
Making the difference It is our mission to help people all over the world to feel comfortable in their skin. With this mission in mind, it is always our goal to develop cosmetic active ingredients that really make a difference for the consumer. Consumers are always on the lookout
for something new and follow trends, but ultimately the effectiveness of a product is what makes them buy it again. They want to see and feel a difference. For CutiGuard CLR™, this implies that it
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is essential to be able to zoom out from the extreme detail encompassing the interwoven network of cell biological markers in all its complexity to the question: “Can this product make my skin look younger?”. To answer this question, it is obviously of
extreme importance to understand what young skin looks like and what makes aged skin look different from young skin. Over several years, Galdieria has been the subject of many different clinical studies focusing on its ability to make skin look younger. Most recently, new studies have been performed that shed a totally new light on Galdieria’s relevance for consumers.
Youthful skin – faster than your first hello For the first time in the cosmetics industry, an anti-ageing active ingredient has been evaluated through a unique ‘first impressions study’. First impressions are formed in just a fraction of a second and shape how others perceive us. This intuitive judgment is deeply rooted in human psychology and is often difficult to articulate – yet we all recognize when someone appears youthful, radiant, and full of vitality. Therefore, the first impression is an important factor when it comes to answering the question of whether CutiGuard CLR can help to make the skin look younger. Facial appearance, especially skin quality, significantly shapes
how quickly others perceive a person’s age and attractiveness. Galdieria was subjected to a ‘first
impressions study’ with the goal to assess whether it could play a role in improving the first impression a person makes. The central question was: Can the effects of CutiGuard CLR be immediately recognized, positively influencing a person’s first impression? In this study, 170 so-called naïve graders
(people who are not experienced in judging skin features and qualities) of different nationalities and ages were involved. These naïve graders were asked to assess the skin of two standardized photographs of the same volunteer in the study for three seconds (randomized, blinded, total of 31 volunteers). One photograph was taken before the
treatment with a cosmetic formulation containing 3% Galdieria and the other one was taken after a six-week treatment (twice daily application). After three seconds, the photographs were removed and the naïve graders were asked to choose which photograph showed the best skin, purely based on their own subjective preferences.
Results A clear majority of 76% of the 170 naïve graders showed to prefer the skin after the treatment with 3% Galdieria, illustrating its potency as a skin care ingredient.
June 2025 PERSONAL CARE
49
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