ILEA Chat In Corner
ileaphila.com
The International Live Events Association’s (ILEA) Greater Philadelphia chapter is in full swing and excited for what’s to come!
September 27th’s highly anticipated education meet- ing will take place at the Elmwood Park Zoo in Norristown, PA. Explore the new jaguar exhibit, learn about conservation projects and discuss the creativity of event planning in unique locations.
As 2016-2017 Chapter year has wrapped up,
we would like to thank our yearly sponsors. Choice Party Linens Dave and Buster’s Jordan Brian Photography Let’s Do Linens Little Pearl Designs Mid-Atlantic Events Magazine Philly Event Group Richard Barnes Photography
“ILEA Greater Philadelphia (formerly ISES) has really helped me grow professionally and personally over the past 17 years. I have cultivated many relationships, learned something new after each educational program, and developed friendships.
I encourage you to attend our monthly meetings so you can experience this for yourself.
Looking forward to seeing you
at our next event!” - Beth Koenig, ILEA President
Brass Tacks Events Philadelphia & Director of Events, Schulson Collective
“ILEA Greater Philadelphia is eager to bring new and fresh content to our members and prospects and to provide them with education helping to propel them in their event careers. The event industry is always evolving and our goal is to stay ahead. We welcome new ideas and opportunities, so contact myself or any member of the chapter with recommendations.”
- Chelsea Schnell, ILEA Director, Sponsorship Sensational Host
92 September z October 2017
Attending events is the first step. Good follow-up is the next. C’mon people! If someone hands you a business card, do your due diligence and circle back. If you don’t, then you won’t produce the results you’re seeking.
Marketing Takes More than a Quick Facebook Post
There are more marketing mechanisms – promotional agencies/publicists/viral messengers – than ever before. Connect with one and you’re in the loop.
That can be a problem, though.
Too many marketers and PR specialists are relying solely on social media to spread their messages. The act of the press release is going away. So is good old-fashioned advertising.
Example: I have absolutely no stake or vested interest in this publi- cation. I don’t sell advertising, nor do I get a commission because of the referrals I’ve provided to my publisher. Rather, I simply represent Mid-Atlantic Events Magazine because it is a specialized print/online publication with topics that happen to be smack-dab within my wheelhouse and that of 30,000 other planners of meetings, travel and conventions, and I see how beneficial the magazine can be for certain venues, locations or services, by residing within these pages.
Yet, at times, when I meet an influential PR rep and I mention how it may behoove them to consider putting ad dollars toward Events, oftentimes I’ll be told, “We only want hits – people who are finding us via social media.”
This mindset is just too limiting. It negates anyone over the age of 30, many of whom are, in fact, the key decision makers when it comes to capitalizing on the promotion that’s put forth in front of them.
Hits are important. Nothing can compare with experientials, though.
We’ve come a long way since the big, boxy Motorola cell phone, email, and the iPod Nano.
As technologies progress, while a newer generation steps up to the plate that is the working world (Welcome Generation Z!), there always will remain this main takeaway –
The events industry is a people-to-people business. No amount of IT can replace real life interaction.
Don’t believe me? Just ask Siri. She agrees with me.
Ken Alan is a corporate concierge with CBRE. He is the founding member of the Philadelphia Area Concierge Association, and the lead restaurant reviewer for Main Line Today.
ken.alan@
cbre.com
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