He further adds that meeting planners can have complete confidence when booking their conference at Normandy Farm, because the venue and staff are focused on delivering exceptional busi- ness experiences.


Pre-function space at The Laureates Conference Center at the Franklin Institute in Philadelphia, PA


the Absecon Bay here in the Farley Marina District of Atlantic City.”


For those who would like to visit the boardwalk, a jitney can transport atten- dees to Caesars Entertainment’s other casinos in just a few minutes, he notes. At Bally’s, guests can enjoy Wild Wild West Central or the property’s beach bar for live bands and entertainment.


Van Der Molen explains that Caesars Entertainment employs a team of 130 sales managers throughout the U.S. who live and work where their clients and customers live and work. This helps because they can get to know their clients very well and also under- stand their needs.


Another benefit for their clients, he says, is that “we are very flexible and easy to work with, as they only need to communicate with one contact person, and their event is kept on a single con- tract, even if they use our different properties for the same event. That means they can have a meeting at the Waterfront Conference Center at Harrah’s, but hold their opening recep- tion at our beach bar at Bally’s.”


But it’s not just Caesars properties that have shown dedication to meetings. Other properties throughout Atlantic City have been investing heavily in


1­ 4 September­z October­2017


meetings and conferences, too, which Van Der Molen notes has helped to build up the beachfront resort town as a great destination overall for meetings, conventions and events.


Barn Storming! From Historic Farm to a World-Class Conference Center and Hotel


In Blue Bell, PA, planners will find a very unique property that had its roots as a historic barn and silos in subur- ban Philadelphia’s Montgomery County. Completely transformed from its hum- ble origins, Normandy Farm Hotel and Conference Center offers a state-of-the- art conference center and hotel that still has a quaint look and feel that serves as a nod to its rich history.


According to Gary Murray, director of sales and marketing for Normandy Farm Hotel and Conference Center, "As the ninth-largest conference center in the Philadelphia area, Normandy Farm offers over 30,000-square feet of meet- ing space within a classically restored gentleman's farm. Unique settings, unparalleled food and exceptional amenities blend with state-of-the-art technology to provide the most innova- tive, forward-thinking and results-driven business experience."


Murray says that corporate meeting planners often prefer conference cen- ters because they can expect: a meet- ing environment in which the seating is flexible to enable a variety of learning opportunities; ergonomically designed chairs; access to high-speed Internet; in-room controls for lighting and tem- perature; an all-inclusive DMP (day meeting package) where the per per- son price includes the cost of the meet- ing rooms with built-in state-of-the-art audio-visual equipment; plus meals, breaks and continuous beverages set up in a common lounge outside of the meeting space to minimize distur- bances; and a designated and skilled conference team to plan and run their program.


What sets Normandy Farm apart as a conference center and meeting desti- nation is, in part, its uniqueness, observes Murray. “Our meeting rooms come in various sizes and styles, and they can be set up as classroom, lec- ture, or in cluster or breakout styles.”


But it’s also the staff’s responsiveness, he adds. “We have designated meeting planners to guide you every step of the way. Valuable on-site IT and AV techni- cians with flipcharts, microphones, video display equipment, mounted pro- jectors and other technology ensure flawless presentations… We work close- ly with EBE, Synergetic, and Keystone."


Exquisite food offerings feature season- al and made-from-scratch meals and award-winning farm-to-table cuisine. “Check out #conferencenibbles!” exclaims Murray.


"While Normandy Farm offers the best of many worlds, the culinary journey that a guest takes while on the property is what truly sets us apart. The


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