Tips & Trends from Roberts Event Group Tips for Creating Sponsorship Opportunities at Events


• Integrate the brand into an interactive component. For example, a car company can bring in a vehicle for a photo op, or a children’s company can sponsor a craft station.


• Incorporate brands into centerpieces or other decorations throughout the event space, whether that means colors in the linens or the use of props in the centerpieces, etc.


• Invite sponsors to brand the live stream of the event. • Sponsor SnapchatTM


geofilters. • Sponsor free parking.


• Allow sponsors to create a unique photo wall using their product. For example, a backdrop made up of champagne bottles.


• If your venue has a swimming pool, take advantage of sponsored pool floats or floating logos.


• Sponsor charging stations or Wi-Fi.


• A QR Code scavenger hunt can lead attendees to the sponsor’s booth at a trade show or special event. • Sponsor a VIP lounge.


Kelly Clark, Account Manager Roberts Event Group, a Hosts Global Member


www.RobertsEventGroup.com


Since 1928, Skytop has been home to unique traditions, awe-inspiring surround- ings, welcoming warmth, and productive stays.


Skytop is a conference destination where productivity and team building go hand- in-hand. With the latest in technological offerings complemented by old-world charm, this 5,500-acre property features much to be enjoyed. Hosting a wide range of functions, from intimate corpo- rate retreats to grand international confer- ences, expert meeting professionals on staff are devoted to creating an authentic and memorable Pocono Mountains expe- rience for its clients.


The resort’s inspiring surroundings add to its allure, while its versatility allows Skytop to offer everything from a large venue for formal presentations to smaller spaces for breakout groups or executive retreats, to anything in between. Its conference facili- ties boast state-of-the-art audio-visual equipment with a range of additional amenities available through the property’s meeting managers.


2­ 0 September­z October­2017


The area in and around the convention center complex also encompasses the Thaddeus Stevens and Lydia Hamilton Smith Historic Site, which includes the for- mer residence, law office, and Kleiss Tavern owned by powerful political leader, U.S. Congressman, and abolitionist Thaddeus Stevens.


His home and law office have been named by the National Park Service as a National Underground Railroad Network to Freedom site. In addition, the complex area also includes boarding houses that belonged to Lydia Hamilton Smith, who was a free woman of color and Stevens' business manager and confidante.


Together, these noteworthy structures help define a historic precinct in downtown Lancaster that provides a tangible link to Stevens and Smith, and the inspiring nar- rative themes connected to their achieve- ments.


Reaching for the Sky....top


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