line with the goals and objectives of the event, is in the correct geographic loca- tion, meets the budget parameters, has the capacity to graciously host the guests in all areas - such as access, parking, space, culinary, and staffing - and also has availability.”


After these conditions are met, compar- ing the offerings, service standards, and the ease of interaction with the venue will be additional factors to consider, she adds.


"We are fortunate to be in an area that is rich with many different types of venues,” asserts Jablonowski. “This allows us to find the best match for each client. My favorite venues are ones that are cus- tomer focused, quality centric and responsive."


By nature, these parties are clustered into a fairly short time frame, as everyone seeks to plan their celebration during the compact holiday season. This means that often there is high demand, not just for venues, but for performers, entertain- ers, AV and lighting, as well as other industry professionals. Dates fill quickly at this time of year, and availability of other resources can be quite scarce. For this reason, planning ahead is so impor- tant, suggests Jablonowski.


When it comes to choosing suppliers wh can help her clients to achieve their goals for holiday parties and events, she selects partners who share her customer- centric focus and who fit the needs of a client best. “I am excited to work with partners that see the value in each sup- plier’s contribution and realize that we all have the goal of exceeding the client’s expectations. Service, quality, collabora- tion, and ethics are huge. High standards in each of these areas helps to ensure a positive client experience."


In the end, it’s all about giving clients what they want, explains Jablonowski. "Holidays have some people who want tradition, and for the we will serve tradi- tion with style, while others are looking to step out and create an entirely differ-


IMAGINE YOU’LL NEED TO PLAN AHEAD.


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Mid-Atlantic­EvEntS Magazine 39


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