138 EXPO
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1.KOBA 2011 took place over four days at the COEX exhibition centre. 2. Horang Paek representing Funktion One on the Soundus stand. 3. Jens Poehlker of MA Lighting with San Hyun Son and Hong Sik Kim of Hansam System and Søren Storm of Martin Professional. 4. Kim Yong and Patrick Han on the Daikyung Vascom stand. 5.Avolites’ Luke Kou, CEO of Art-Tech Lighting, Dae In Yoon, and Harry von den Stemmen of Robe. 6. Hee-Jung Choi of Pro Audio Corporation Korea, which distributes D.A.S. Audio. 7. Midi & Graphics distributes HK Audio, Powersoft, Yamaha and Avid in the Korean market, Noil Song (right) headed up the team on the stand. 8. Nam Yong Song, Hyun Dai Kim, Jenny Jung, and Hong Lee on the Sound Solution stand. 9. Young Nak So Ri Sa Ltd. displayed products from Midas, Klark Teknik, and Fostex.
KOBA SEOUL
The 21st Korea International Broadcast, Audio & Lighting Equipment Show (KOBA) took place on 14-17 June at the COEX exhibition centre in Seoul. A total of 603 companies from 33 countries brought the world of new media in broadcast- ing, lighting and audio to the four day event. The show was fairly busy for the duration, particularly the last day, which is normally the quietest day of any tradeshow. Visitor figures totalled 40,807 overall, peaking on the third day at 11,594, with the final day falling just 400 short of that. Like many tradeshows in Asia, audio demonstrations were permitted on the show floor, however, organisers, Korea E & EX Inc. and The Korean Broadcast Engi- neers & Technicians Association had full control, so the demos were not too intru- sive. The organisers also did well when it came to signage, with all aisles clearly
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marked. Over the past couple of years when cuts have been made at tradeshows, signage has often suffered, so to see it done well again is a sign of positive times. Perhaps one of the most useful aspects I saw implemented by the organisers was the Expo Card Reader. This allowed visitors to self-scan their badge at any stand that was of particular interest to them. Upon scanning, visitors gave their contact details to the company, and registered their interest. Once scanned they are able to collect catalogues from the exhibitor. Having never seen these before (although I’ve no idea why, considering how many tradeshows I get to), I was truly impressed with this concept, and I think it would be a great addition to every tradeshow. On the show floor, the broadcast section attracted the most attention, rightly so, having the largest amount of exhibitors, totalling 243. This was closely followed by
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