VENUE 109
belo horizonte, brazil THE AMERICAS
Marriah Dining Club is located in Belo Horizonte, Brazil. A French countess, who was fascinated by luxurious parties in Paris, inspired its name. Owners Ronaldo Nacif and Cristiano Big were keen to spread the inspiration throughout the whole venue. The pair were already household names within the entertainment sector, but with their newest venture they wanted to go one step further. Ronaldo commented: “The main purpose of the Marriah project was to deliver something unique and new, to create a great atmosphere, mixing fun, a high quality environment, and high energy for the customers.”
This required a customised lighting design, and for this Ronaldo and Cristiano turned to Star Lighting Division. Lighting Designer Fer- nanda de Carvalho Orenes headed up the team, alongside Engineer, Eduardo Orenes, and Technical Consultant, Marcio D’alla Vecchia. They implemented a lighting wonderland for the interior, and trans- formed the exterior into a live lighting cube. Fernanda outlined Star Lighting Division’s task. “Our company’s role was to develop ideas and solutions using our line of products, which would highlight the club. On the outside, we worked based on what we could empha- sise from the building’s original architecture, and for the inside, we worked along with the interior design created by the famous architect Sylvio de Podestá.”
One of the biggest challenges was bringing every element of the venue together; a dining club, a bar, lounge and restaurant with a nightclubbing atmosphere. The club is located in one of the highest parts of the city, offering amazing views. It promotes premium ser- vices and has many partnerships with luxury brands, so the ambience had to be just right. Fernanda explained how she achieved this: “To achieve this club-restaurant scene, we developed a versatile lighting design, so the afternoon would begin with soft lights, extending throughout the night to club lighting effects. For the front of the building, which is made entirely of glass, our idea was to turn it into a live lighting cube, making the venue stand out on one of the main avenues of the city.”
She continued: “As for the interior of the club, as Sylvio and the club owners had decided to hang curtains against all the glass walls, we suggested lighting them up and incorporating effect variations according to the music. These lights would be controlled via DMX. In the lounges, in order to incorporate but at the same time not interfere into the city view, we designed a soft outlined lighting effect. For both bars, the main aim was to highlight the partner brands.” Star Lighting Division used all its own products to achieve the brief outlined by Ronaldo and Cristiano. The exterior lighting cube has been created using 32 RGBW Ribalta units, each of which is equipped with 16 3W LEDs. A total of 12 units have been installed at the foot of the cube, with a further 20 mounted around the top edge of the building. Its creation didn’t evolve without difficulty, Fernanda said: “We had
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