114 VENUE
NEW SQUARE / NEXT TOP CLUB
New Square NEW SQUARE
hanoi, vietnam ASIA/PACIFIC/OCEANIA
Vietnam’s entertainment industry is growing steadily, thanks, in part, to Palme Vietnam debuting in Ho Chi Minh City last year. It has bags of potential, and many operators have already begun taking advantage of that but it has yet to reach its peak. As new entertainment venues are erected, the battle for the biggest and best venue is ongoing. Two recent additions to the Hanoi nightlife scene are New Square and Next Top Club. They are both owned by the same group of Directors. The aim was to ensure these two venues brought a buzz to the city, making them the most talked about venues in the capital. To help them achieve this goal, the owners turned to German audio specialists d&b audiotechnik to provide a world-class sound solution.
www.mondodr.com
New Square is located within the grounds of one of Hanoi’s most popular resorts, the Daewoo Hotel. The 1,000-capacity venue is fitted out in stylish stainless steel and is equipped with decorative LED and video screens. However, the top priority was to impress guests with a state-of-the-art sound system that would lure them back time and time again. “With each new venue we always strive to do a better job. Quality of sound is a rising expectation with our clientele, so for New Square we looked west to European PA systems,” said a New Square Director. The first task was to appoint a Sound Consultant, and the Directors chose Doan Chi Nghia. After receiving recommendations from other operators, the owners were keen on d&b audiotechnik. When they realised Doan was also a fan, and had significant knowledge of the audio manufacturer from studying audio in Germany for a number of
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