CERCOUNTRYREPORT United Arab Emirates
“THE CONSTRUCTION sector is booming”
by Barbara Benini
Mr Youssef Al Zarwani, you are the owner of Zarwani Group. Could you tell us how your company is organised?
Zarwani Group was set up 30 years ago and we now have three stores: two in Al Ain, the fourth largest city in the UAE, and one in Abu Dhabi to cover that region. We employ a total of 250 people.
What kind of products do you sell? We specialise in high-quality floor and wall tiles and post annual sales of more than 120,000 square metres of ceramic tiles and more than 7,500 pieces of sanitaryware. We supply a wide range of products. We are the official Rak Ceramics dealer in Abu Dhabi and Al Ain and sell all of their products including tiles and sanitaryware. We have a strong relationship with the company going back for more than 25 years. We also produce bathtubs and shower trays of various sizes and designs at our factory in Abu Dhabi. We sell a wide range of building materials and have a brick factory and a mineral water bottling plant. We also have a decoration department in our factory where we can decorate any ceramic piece according to customer demand.
What was your latest turnover? In 2016 we posted a turnover of 44 million dirhams (about 10.67 million euros) across all our business sectors. Our turnover is rising thanks to the strong growth of the construction market.
2017 maggio/giugno CER 45
What are the main problems you are facing? As I said, this period for our
is a very positive industry, which
is growing steadily thanks to the increase in orders and income. That is not to say there isn’t room for improvement. One problem that we face for example is finding qualified manpower for our various business areas. We also have to deal with competition from producers who practise low prices but at the expense of quality and services.
Youssef Al Zarwani, owner of Zarwani Group
What is the real estate market situation in the UAE?
Construction is one of the fastest- growing sectors in our country. Expo 2020 in Dubai will also give a big boost to the building industry. This growth is naturally encouraging us
to devote more and more
attention to this area of the market and to develop dedicated services.
What is the importance of a pricing strategy in your business? Pricing policy is the most important aspect of any business. If we are able to secure competitive prices from our suppliers we can also generate better margins and maintain and grow our business. In the last two years we have received very good support from our suppliers in terms of pricing, which has enabled us to achieve good results and remain competitive in the market.
benini71@gmail.com
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