CERCOUNTRYREPORT United Arab Emirates
BOOM IN REAL ESTATE sector ahead of Expo 2020
by Eugenia Gandolfi
The economic outlook for the UAE is currently very positive (GDP up 2.5% in 2016), buoyed by the government’s policy of combining oil production (currently 21% of GDP and expected to remain a strategically important industry) with growth in other sectors such as infrastructure, construction, tourism and renewable energy. As part of the Dubai Clean Energy Strategy 2050, it will invest
The Ceramic Tile Market in UAE Million sq. mt. - Years 2013-2018
Consumption
Sales by domestic producers Imports
Imports from Italy Exports
Production
2013 100.1
41.0 59.1 1.5
51.0 92.0
Source: Prometeia - Confindustria Ceramica
2014 106.2
43.6 62.7 1.8
52.9 96.5
2015 112.1
44.4 67.7 2.7
53.0 97.4
2016 114.9
44.8 70.2 3.2 - -
2017 123.1
46.8 76.3 3.4 - -
2018 132.4
48.9 83.5 3.6 - -
150 billion dirham (approximately 37 billion euros) with the aim of making the country a world hub for clean energy and the green economy. The government is also supporting SMEs with the goal of increasing their contribution to GDP to 45% by 2021. The policy of developing the non- oil sector involves attracting foreign investments while at the same time pursuing an economic policy focused on free trade, facilitated by particularly low tariffs on tiles (5% on imports). Tile consumption in the UAE has seen significant growth in recent years, reaching 114.8 million square metres in 2016 (up 14.9% since 2013). Average growth in production is estimated at 5.9% over the last four years.
Looking to the future, consumption is expected to grow steadily year by year and reach 132.4 million square metres in 2018 (up 18% on 2016).
by Simona Malagoli
RAK CERAMICS STARTED
the roll-out of its new corporate brand identity in September 2016 in the UAE, following the official launch at Cersaie in Bologna. RAK Ceramics’ subsidiaries are adopting the new brand identity throughout 2017. The new global corporate brand identity was revealed at the RAK Ceramics stand which clearly articulated its new proposition, ‘Room for Imagination’.
42 CER maggio/giugno 2017
PORCELLAN CO. LLC OPERATES
a 765,000 sq.m site in in Abu Dhabi which is considered to be one of the single largest advanced porcelain tile plants in the industry. It uses cutting- edge machinery and technology to manufacture products of globally accepted standards. With a focus on quality, product innovation and service, Porcellan has an initial production of 18 million sq.m of porcelain tiles per annum (50,000 sq.m per day) with plans for further expansion targeting the domestic and global markets.
RAK CERAMICS RECENTLY RECEIVED
two awards at The Tiles Association Awards (TTA) in London: the prestigious ‘Wall Tile of the Year’ award for its Country Brick range and ‘Floor Tile of the Year’ award for its Circle Wood range.
The Tile Association Awards celebrate success within the tiling industry and honour companies that demonstrate excellence and achievement. The 2017 winners were chosen through a combination of public voting and industry expert critiques.
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