Marketing MSc (one year full-time)


3 good reasons to study Marketing at Salford • Gain specialist marketing skills and knowledge • Get an integrated and critically aware understanding of marketing within modern businesses


• Develop the capability to manage in the national and international business environment Programme details


Module titles


This programme has a close association with the Centre for Marketing and Strategy, a key contributor to Business and Management research in the University. Graduates of the programme are eligible for membership of the Chartered Institute of Marketing when they have completed an appropriate amount of work experience.


Teaching takes the form of lectures, seminars and case studies. Taught modules are assessed by written examination and coursework.


Semester 1: • Research Methods • Brand Management


• International and Cross-Cultural Marketing


• Strategic Marketing Management


Semester 2: • Marketing Communications and Media Management


• Consumption, Markets and Culture • Relationship Marketing • Strategic Management Semester 3: • Dissertation or one-year paid placement


Suitable for


This programme is for students who have a background in business studies and who wish to develop specialist marketing knowledge and skills.


Career potential


Graduates of this programme are capable of developing and managing comprehensive marketing strategies required by all public and private organisations.


International students can apply


January starts available


Marketing (CIM) Professional Postgraduate Diploma (one year part-time)


3 good reasons to study Marketing (CIM) at Salford • Gain a professional award within a supportive environment • Increase your advancement opportunities within the marketing field • Ensure your skills and knowledge are up-to-date and relevant


Programme details


The CIM Professional Postgraduate Diploma in Marketing is a challenging qualification that demonstrates your professional knowledge across a range of business disciplines. It is designed for managers seeking to influence marketing strategy at the highest levels in the organisation.


Successful completion of this programme leads to Corporate Membership of the Chartered Institute of Marketing (CIM).


Module titles


• Emerging Themes in Marketing • Marketing Management - Analysis and Decision


• Market Leadership and Planning • Managing Corporate Reputation


Suitable for


CIM Professional Diploma in Marketing or a degree or postgraduate qualification in business and six years marketing management experience.


Career potential


This professional qualification is particularly beneficial for marketeers seeking internal promotion and higher level duties with their current employer.


January starts available


Visit Salford: www.salford.ac.uk/visit For further information: www.salford.ac.uk/course-finder


51


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132