Product Design


MA (one year full-time or up to three years part-time) PgDip (eight months full-time or two years part-time)


3 good reasons to study Product Design at Salford • An innovative combination of theoretical and practice methodologies • Gain specific skills and practices in creative reasoning, research, design practice and digital media • A personal programme of study established through specialist design expertise


Programme details


This programme offers an innovative combination of theoretical and practice methodologies and entrepreneurial vision whilst enhancing and developing a students’ facility for critical enquiry, design practice methodologies and effectiveness of skill base.


Gaining specific skills and practices, is core to the programmes objectives.


It develops individual expertise though a personal programme of study is a key feature. This provides opportunity to investigate personal interests and expertise, to produce innovative design visions, effective project practices and a comprehensive scope of abilities to undertake NPD Framing, Synthesise and Implementation.


Module titles


Semester 1: • Design Context Project • Research Methods for Practice • Choose one option from: • Brand and Design Strategy • Communication: Theory and Analysis


Semester 2: • Negotiated Project • Design Industry and Professional Practice • Choose one option from: • Design Project Management • Virtual Worlds


Semester 3: • Major Project


Suitable for


This programme is designed for three groups of potential applicants:


• Committed practitioners who wish to develop their personal creative practice to a higher, professional level


• Applicants from business, marketing or engineering backgrounds, who may be finding themselves increasingly involved in the design and creative sector


• Those who wish to pursue a change of career path


Career potential


Career destinations include several modes of employment: • Freelance consultancy • Mainstream design consultancy practice • In-house company design.


Typical key sectors include consumer durables and decoratives, capital goods, systems and amenities design, interactive products/interfaces/spaces, ‘third stream’ social design.


International students can apply


Visit Salford: www.salford.ac.uk/visit For further information: www.salford.ac.uk/course-finder


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