#IBC2024
TARGETED ADVERTISING WITH INTRAPLEX RELEASE GatesAir
BY KEVIN EMMOTT
Aiming to help broadcast networks and content syndicators effi ciently manage local ad insertions, GatesAir is rolling out an Intraplex software release. New targeted advertising capabilities, driven by metadata triggers enabled within the software, offer a reason for broadcasters to transition out of the satellite space and “embrace the benefi ts of the cloud for bulk audio transport”, claims the company. The capabilities are supported on GatesAir’s Intraplex Ascent cloud platform and its IP Link 100c, 100e and 100n audio-over-IP codec products. In a typical scenario, a customer’s traffi c manager will
81 DOUBLING THE STREAMS FOR DUO
interface with a headend-based IP Link codec or Ascent to trigger virtual metadata that activates local ads for network affi liates at defi ned times, switching back to national programming at the conclusion of the local ad break. Triggers are scheduled within the Intraplex platform, which automates delivery to all affi liates with no requirement for local manual intervention. Intraplex IP Link audio-over-IP codecs or Ascent will automatically receive and activate triggers at local affi liates to manage the breaks. 8.C74
The Duo expands from two to four streams Prodys BY KEVIN EMMOTT
Metadata-driven ad capabilities are supported on the Intraplex Ascent cloud platform
PLAIN SPEAKING CUTS DOWN ON SEARCH TIMES
Medialoopster BY KEVIN EMMOTT
Aiming to reduce the workload of editors in the post-production search process by up to 20%, the Intelligent Media Production Assistant (IMPA) feature for the Medialoopster media asset management system leverages AI to deliver information extraction capabilities and intelligent search mechanisms.
Medialoopster says it is now possible to search for video content in almost any category using natural language and complete sentences. Full editorial
text can also be input as a search query, and IMPA will suggest a selection of matching video sequences which can be selected and transferred to a timeline in the form of a rough cut. The company has also
introduced a Smart Publisher application, which creates a shorter version of a fi nished video for social media channels with just one click. Based on the original content it generates new texts, translates them, selects the appropriate video shots, uses a synthetic voiceover and performs intelligent auto-cropping for the target format. 7.C14
Quantum2 ST Duo equipment can now handle double the number of audio streams, with the ability to make four bidirectional and independent mono audio connections. It can receive up to four contributions from the fi eld from Quantum Lite portable units or from smartphones or laptops on which WebCall links are running, in a single Quantum2 ST Duo unit. The company says that utilising the system’s BRAVE (Bit Rate Adaptive Video Encoding) transmission protocol means that
the expansion can be achieved with no loss of functionality, and that the unit maintains full reliability features such as packet recovery, redundant connection and real-time monitoring. By forwarding lost IP packets, the BRAVE protocol ensures data integrity and smooth transmission, which is indispensable for maintaining the quality of both video and audio streams, while redundant connections add a layer of reliability by establishing multiple pathways for data transmission, ensuring continuous broadcast even in less stable network conditions. 8.C71
QUICK ASSET ACCESS PRIMED FOR PREMIERE
Perfect Memory BY KEVIN EMMOTT
Unveiled exclusively at IBC and with a demo specifi cally designed for the show, the Trouvé Adobe Premiere Extension from French platform developer Perfect Memory is a content management tool designed to integrate with the Adobe NLE.
It gives users instant access to all their assets to improve workfl ow effi ciency, delivers powerful search capabilities and easy asset management, and it automatically adapts resolution management (high-res and low-res) to promote quality in-asset processing.
Say what you see: Natural language facilities help editors when searching for material
Integrating with the company’s Trouvé asset management product, it allows users to apply features directly from the Premiere interface,
including fi nding, selecting, adding, cutting and organising all content assets with a single click. In this way the company says it prioritises what it calls a “user- centric experience… to enhance productivity and facilitate tool adoption for editors, allowing them to focus more on their creative process”. The product has already been installed and used by US motorsport giant NASCAR, which is using it to enhance its fan experience, develop its marketing and sponsorship activation, and achieve effi cient content exploitation. 8.D25
The Premiere Extension gives users instant access to all their assets from the Adobe interface
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
