72 OPINION VIRTUAL
Virtual production has matured into a technology that delivers high-quality results while reducing costs and enhancing sustainability in the fi lm industry. Advanced rendering technologies have signifi cantly improved real-time renderings, making photorealistic content accessible to a wider range of creators. Virtual production is often associated with
large LED volumes, but it can also be done using smaller LED videowalls or chroma key sets of any size and shape. While LED technology has gained prominence, chroma key remains a powerful tool. The choice between LED-based virtual production and chroma key sets depends on production requirements and budget, as both methods offer fl exibility and allow for excellent results that can be achieved without large resources. Indoors, virtual production’s fl exibility shines, enabling creators to explore limitless locations and environments without the usual constraints. This technology allows for scenes like car chases without closing city streets or sunset shots that can be fi lmed throughout the day. Virtual production also
PRODUCTION AND SUSTAINABILITY
Miguel Churruca, Marketing and Communications Director, Brainstorm
enables chronological shooting, which is often more effi cient than traditional scene- based shooting. Specialised companies such as MR Factory have demonstrated the potential of real-time virtual production with chroma sets, creating results indistinguishable from real locations. One key advantage of virtual production is its ability to simulate complex and dynamic environments with high realism, saving time and money while providing unprecedented creative freedom.
“One key advantage of virtual production is its ability to simulate complex and dynamic environments with high realism”
The environmental benefi ts of virtual
production are also signifi cant. Traditional fi lmmaking often involves transporting large crews and equipment to remote locations, which can be quite costly. Virtual production reduces the carbon footprint by minimising the need for travel and on-location shoots,
and reduces the need for physical sets, which require resources to build and dispose of. By creating digital environments, fi lmmakers can reduce waste and promote more sustainable practices. Sustainability in virtual production extends beyond reducing travel and physical sets. It also means less energy consumption during shoots. Large physical sets and location shoots often require signifi cant power for lighting, equipment and transportation. Virtual production uses energy-effi cient LED screens and digital equipment, leading to lower overall energy use. Furthermore, virtual sets can be reused and modifi ed for different projects, reducing the need for new materials and waste, aligning with the industry’s trend towards greener practices and responsible fi lmmaking. Brainstorm’s experience in virtual
production, highlighted by its Infi nitySet product range, provides numerous possibilities for content creators and producers across fi lm, drama, sitcoms, news, sports and entertainment shows. 7.B47
AI INTEGRATION BOOST AND A SCHEDULING SNEAK PEEK VSN
BY KEVIN EMMOTT
The VSNExplorer platform is being boosted by AI engines from vendors such as IBM, Google, Microsoft and AWS. VSN says the integration allows for greater control over content, substantial reductions in the time and cost required to manage, catalogue and verify media fi les, and automation of tasks. Features such as automatic and
advanced content categorisation, facial recognition, and OCR for text extraction are now integrated into the VSNExplorer MAM system.
And, in an exclusive IBC preview ahead of its full launch in Q1 2025, VSN is unveiling its multichannel feature for the VSNCrea traffi c and scheduling system for TV and non-linear channels.
This functionality enables users to schedule multiple channels simultaneously from a single unifi ed interface, eliminating the
need to switch between different grids or playlists when managing channels that share most of their content. All operations performed within the multi-broadcast module, including grid creation and playlist
adjustments, will affect all selected channels uniformly, which VSN hopes will streamline
broadcast operations, save time and reduce complexity. 7.A39
AI opens cataloguing, exploiting and monetising possibilities for VSNExplorer
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