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Melanie Ciotti, Director of Marketing, Studio Network Solutions (SNS)
What are the biggest
challenges facing the media and entertainment industry? From the rise of streaming to the age of AI, each advancement in media technology brings with it new challenges for data security. A major challenge facing the industry today is the growing need for remote user workfl ows that enable creative collaboration on premise, in the cloud and around the world without sacrifi cing security, performance, or workfl ow.
How is your company helping its customers to address the challenges faced by the media and entertainment industry? SNS prioritises security at every stage of development. The EVO shared storage system features a purpose-built operating system, making it inherently less susceptible to cyber attacks than more common off-the-shelf systems. Measures like granular
permissions and access control, fi le/project locking, checksums for data integrity, encryption, automated backups and robust user auditing ensure the overall safety and security of your production assets both on-premise and in the cloud. And our remote workfl ow tools have enabled global collaboration for creative teams of all sizes.
What do you think are the main drivers in your market sector? Content creators are pressured to work faster and create more in less time, so workfl ow and performance have become key drivers in the market. Our focus on combining speed, capacity and workfl ow tools into a powerful solution for content creators has fuelled our recent growth. We’re seeing more multi-petabyte EVO orders than ever before, and while it’s exciting to see such growth in capacity
VP CAMERA TRACKING ON THE GO Aximmetry BY KEVIN EMMOTT
Aximmetry Eye is a mobile application for iOS to stream a camera feed directly into the Aximmetry Virtual Production Platform. The app provides position and direction data for talent, objects, or camera tracking, while transforming a mobile phone into a real-time preview monitor for previsualisation. The company says that it turns a smartphone into a content creation hub, eliminating the need for additional bulky equipment and can be used for green screen, augmented reality,
requirements, it’s the seamless integration of workfl ow and performance that drives demand for these massive systems.
What are the main areas of focus for your company during IBC2024? We’re showcasing new solutions to help media teams around the world create amazing content, faster, from anywhere. With updates to our NDI plug-in for live production teams to improvements in the EVO Suite of software tools for both on- premise and cloud workfl ows, we are constantly evolving our technology solutions to facilitate effi cient, creative production for our users.
What sets your company apart as a technology leader? While our innovative features and award-winning products are noteworthy, what truly sets SNS
apart is our purpose. Everything we do is purpose-built for the media production industry. Every solution we release, every product we design, every decision we make is 100% built for creative teams. 7.B27
or extended reality projects. Aximmetry is also offering plug-in compatibility with Unreal Engine, which the company says allows the incorporation of AI-generated 3D assets from 2D images into virtual productions. Aiming to showcase the practical applications of this technology, Aximmetry’s demo in Hall 7 features AI-generated 3D assets by Volinga. 7.D17
CUES AND CLOSURES IN THE CLOUD
Radio.Cloud BY KEVIN EMMOTT
Development teams at
Radio.Cloud have introduced an operating model which the company claims is unique in the broadcast industry. The technology enables stations to operate completely from the transmitter site using its cloud- native infrastructure, including satellite stations, following the integration of satellite cues and closures into its cloud workfl ow. It means that all equipment
Aximmetry Eye provides position and direction data for talent, object, or camera tracking
required to run the station, such as satellite dishes, uplink and receivers, can now reside in a very small area at the transmitter site, while the ability to process and control
cues from satellite receivers in the cloud saves on hardware.
Radio.Cloud says this also makes it easy to broadcast live from a web browser with just a microphone and internet connection. Customisable depending on
broadcaster needs, the cloud-native infrastructure is fully enterprise-wide to provide programmers with a suite of tools to localise content. The company claims it is perfect for syndicators or ownership groups looking to distribute and customise content across multiple markets. 8.F35
The UI for the cloud-native infrastructure, showing a satellite broadcast clock/schedule
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