#IBC2024
55 OPINION
REACHING FULL POTENTIAL
Ray Furuta, Head of International Sales Division, Astrodesign
Last year, I came to IBC for the first time in five years. Being from the country that endeavoured to launch 8K broadcasting before the previous Olympic Games, I must admit that I felt some disappointment when I realised, though half expected, that there’s almost no one talking about 8K technology (we, Astrodesign, have been positioning ourselves as ‘8K evangelists’ in Japan, and to some extent, in the US as well). To be truthful, we too find ourselves not talking about 8K anymore to our clients (at least in the sense of it having 16 times higher resolution than HD, four times higher than UHD, etc). Instead, we offer to utilise the technology to help them live up to their business potential. Some of our customers use our high-resolution cameras to track players in real-time during sports games, others use the camera as a piece of measurement equipment, assessing
the inside of tunnels to ensure they are structurally sound.
“Now it is possible to make quasi-multi-camera programmes with just one stationary 8K camera and automation software”
Lately, we have been working with a client who wants to shoot live programmes more efficiently with fewer resources. This has been a global trend for several years now, either to reduce production cost or to increase the number of programmes able to be shot in one timespan, and we believe we can use 8K technology here, too. The idea of cutting out portions of the image from an 8K master and using them as parts of a programme is not new, but we have combined this idea with automated camera movement (mimicking an operator-
controlled camera) and AI to detect regions of interest. Now it is possible to make quasi-multi-camera programmes with just one stationary 8K camera and automation software. This frees up resources and allows companies to utilise them in other areas, among other favourable results. One of the best things about coming to IBC is that there are always products that fill the gap. Walking the show floor and discovering all the new devices almost feels like a treasure hunt. For over 47 years, Astrodesign has been a company that specialises in filling in gaps. Our TR-5004 is an SRT transmission device that bridges the divide between your camera and cloud-based production. By filling those gaps and improving your workflow, you can increase your efficiency and help your business live up to its full potential. 9.A11
ENERGY-EFFICIENT TRANSMITTER TECHNOLOGIES ON DISPLAY
Rohde & Schwarz BY KEVIN EMMOTT
The R&S TH1 liquid-cooled, high-power transmitter from Rohde & Schwarz claims a potential 50% reduction in power consumption and carbon footprint over previous generations. The company says broadcasters can also realise efficiencies in DAB+ of up to 50% with its R&S TXV9evo transmitter family, and it offers systems for satellite and ground station operators, such as the PK100-I (indoor) and PKU-
The TH1 transmitter offers a 50% reduction in power consumption and carbon footprint
100-O (outdoor) solid-state high- power satellite uplink amplifiers. R&S Prismon, a software-defined multiviewer with integrated monitoring, is being presented with a new server generation with double I/O density. It features 10G interfaces and the latest Linux Debian OS, with cybersecurity improvements and Kantar watermarking support. Also on show is R&S SpycerNode2 secure storage, R&S Venice for live and production ingest and content mastering solution R&S Clipster. 7.B21
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