#IBC2024
DOING MORE WITH LESS: THE FUTURE OF TV
Tania Pouli, Member, Innovation Performance Division, b<>com
In the rapidly evolving world of broadcasting, the mantra of ‘doing more with less’ has become both a trend and a necessity. As the industry grapples with the challenges of delivering high-quality content while minimising resource usage, innovative solutions are emerging.
One such innovation is High Dynamic Range (HDR) technology, a key feature of the UHD format. HDR enhances the quality of experience by improving the contrast and luminance range of images, providing a more immersive and realistic viewing experience. This technology has been embraced by streaming services, and broadcasters are increasingly making the move towards UHD to offer an enhanced experience to their viewers. Initially, the resolution enhancement of UHD was seen as the primary feature of the format. Increasingly, however, HDR is being considered in the context of HD: for example, the recent Euro 2024 tournament
was produced in HD HDR. The decision to move towards HD HDR rather than full Ultra HD (UHD) has been driven by the understanding that the gain from HDR is much more signifi cant in terms of quality of experience than that of resolution, while adding minimal overheads in terms of distribution costs.
“As the industry grapples with the challenges of delivering high-quality content while minimising resource usage, innovative solutions are emerging”
Another trend shaping the industry is the move towards more effi cient and optimised implementations of video solutions. At b<>com, we are exploring the use of low-energy acceleration components, in particular ones optimised for AI applications such as System on Chip embedding neural processing units (NPUs). These components
CONTROLLING COSTS WITH ANALYTICS Velocix
BY ANNE MORRIS
Carrier-grade cloud TV software provider Velocix is showcasing its hybrid-cloud streaming portfolio featuring AI technology and content steering for multi-CDN delivery.
The hybrid-cloud streaming platform is founded on Velocix CDN and Origin software and aims to maximise the effi ciency of live, VOD and nPVR services by harnessing both cloud and on- premises storage plus streaming.
This architecture allows video service providers to combine the elastic delivery capacity of cloud caches with the cost effi ciency of on-premises caches, claims the company.
The AI-powered Velocix Analytics application enables video service providers to be better prepared for organic subscriber growth, as well as forecasting traffi c surges linked to major events. Velocix is also presenting its CDN
Broker application and highlighting open caching software, ultra-low latency streaming and enhanced managed services. Jim Brickmeier, CEO at Velocix,
enable high-quality, state-of-the-art video processing solutions to run on consumer devices more effi ciently, offering a better experience to users while effi ciently managing the trade-off between processing and energy effi ciency. In conclusion, the broadcasting industry is on the cusp of a new era. By embracing technologies like HDR and AI-optimised components, we can deliver exceptional viewing experiences while minimising resource usage and increasing user experience and retention, hence profi tability. This is not just a trend, but a necessity
in our resource-constrained world. This is a philosophy that is at the heart of b<>com’s innovations and our Sublima SDR-HDR conversion solution is just one example. It facilitates the move towards HDR at every step of the video chain, with implementations optimised for low-energy acceleration components. 2.C20a (French Pavilion)
59 OPINION
Velocix aims to improve the way streaming content is delivered to end users
said: “Video service providers are under continued pressure to control costs and boost streaming effi ciency, while also navigating a path towards more fl exible and energy-effi cient streaming
platforms. We see our latest advances in AI, hybrid-cloud streaming and content steering technology as key enablers towards these critical goals.” 5.F36
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