#IBC2024 A WINDOW OF OPPORTUNITY
BY IEVGEN KOSTIUKEVYCH, TEAM LEADER, EBU
The media production landscape is undergoing one signifi cant transformation after another. We’ve already moved from baseband media to media over IP, in what can only be described as a historical change in the technical landscape. Each step was an enabler for the next, with the end-goal being truly fl exible cloud-native media production. We are now entering a new era with the next enabler – software-based production technologies. This shift, and the concept of Dynamic Media Facilities (DMF), call for industry- wide adoption of open-layered approaches to avoid the pitfalls of yet another period of fragmented and incompatible solutions. The evolution from baseband media to IP-based media was a game-changer. It took the industry time to fi gure it out, and frankly, we could have done it better. Even so, it brought promises of fl exibility, scalability and shareability of resources, paving the way for the fi rst cloud-based environments that are already becoming the new commodity of modern media production. The fi rst implementations featured a crude lift-and-shift approach more often than not. So, a proper segmentation and layering approach was required.
The DMF concept incubated and championed by the European Broadcasting Union (EBU) and its members represents the pinnacle of this evolution and the way forward. DMF is an open-layered approach that aims to standardise, streamline and automate software-based production processes and implementation
Ievgen Kostiukevych, Team Leader, EBU
architectures. It clearly outlines the common layers that must be standardised and adopted by any implementation to remain interoperable on the base level and the layers that can be considered a ‘secret sauce’. The EBU and its members emphasise the critical importance of adopting DMF to ensure a unifi ed and interoperable industry. And it’s not only about procuring a pile of hot, sweaty servers, but also about when to turn them off when they’re not needed! The risk of not doing so is clear. Without consensus, we face a future of competing and incompatible solutions, much like the jungle of internetworks before the wide adoption of TCP/IP. Currently, several major players in the industry, including Grass Valley, Intel, Lawo, Matrox, and Nvidia, are developing and promoting the adoption of their platforms for software-based production. Some are more open than others. And, while these developments are promising, the lack of base level data plane interoperability among them poses a signifi cant challenge. Each
platform has its strengths, but the industry will suffer further from fragmentation and ineffi ciency if they cannot work together seamlessly. The issue of interoperability is not new. The audio-over-IP space experienced similar challenges before the industry rallied around the AES67 standard, which ensured compatibility among different systems. Today, we fi nd ourselves at a similar crossroads. To avoid the mistakes of the past, it is crucial for the industry to come together, discuss, collaborate and reach a consensus on adopting DMF as the standard for software-based production. The call to action is clear. EBU members
are urging the industry to engage in open discussions and collaborate to form a consensus. An open alliance may be necessary to ensure that all players are on the same page, promoting compatibility and interoperability across platforms. Such an alliance would foster innovation while preventing the risks associated with closed and incompatible systems. IBC2024 is a unique opportunity for the industry to come together and address these challenges. The DMF meetup at the EBU stand today will serve as a platform for collective user voices to be heard. This gathering will be a critical moment for discussing the future of software-based production and the role of DMF in achieving a unifi ed and effi cient media production landscape. The call for action is now – let’s come together, discuss and build a future where innovation and interoperability go hand in hand.
The DMF meetup will take place on the EBU stand (10.D21) at 16:00 today.
SOUNDS GOOD: AI’S IMPACT ON MUSIC EXPLORED
The future of music will be in the spotlight on the AI Tech Stage in Hall 14 today, with sessions looking at how artifi cial intelligence is impacting music creation and enhancing the viewer experience. At 10:00, Cesar Pena, Project Manager, RTVE Innovation Media Lab, will share details of its creation of the fi rst musical piece composed by AI and performed by a symphony orchestra in Spain. In a unique experiment, the RTVE Symphony Orchestra and Choir secretly included this AI-composed piece in their programme, alongside a version
of the same piece arranged by a human composer. This is followed by ‘Transforming Music Shows with AI – Immersive viewing and innovative fan engagement’ with Yoon-Jae Lee, Deputy Director, KBS, and Young Gil Kim, Professor, University of Seoul. This will showcase KBS’ pioneering generative AI technology, VVERTIGO Vision, which automatically learns existing music stage designs and expands 16:9 broadcast format videos to a spatial video format, achieving a full 180-degree view. In addition, the University of Seoul, will introduce the Customized Cheer
App using index communication in the audio band. Away from the world of music, Ben Forsyth, Chief Architect, IBM Aspera, and Jason Warman, VP of Technology, PacGenesis, will explore fi le transfer automation in the age of AI, while Michael Westphal, Founder & CEO,
Video.Taxi, will highlight AI-driven speech solutions to expand content’s reach.
The day will end with Herve Nicholas, Head of Research at Ina, presenting the various research activities carried out at the archiving institute, and the opportunities they open up.
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Video.Taxi’s Michael
Westphal will be demoing AI-driven speech solutions
AI Tech Stage sessions run today from 10:00-17:30 in Hall 14 (
14.AIA01). They are free to attend. For full listings turn to page 35.
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