#IBC2024
COLLABORATION IS KEY TO DEFEATING FAKE NEWS BY MONICA HECK
In the face of misinformation, fake news and synthetic content, technology isn’t yet able to offer cast iron guarantees of accuracy, according to Ross Dagan, Executive Vice President & Head of News Operations and Transformation at CBS News & Stations.
Speaking on ‘Combating Disinformation in News: A Critical Year For Democracies’ at the IBC Conference yesterday, Dagan said news organisations must protect the legacy of their brand by investing in journalism skills to supplement the technology until it becomes more secure. Newsrooms communicating with each other despite their competition is also key to winning this fi ght, he added. “It’s better to be right than fi rst. In an election cycle, when the stakes around the outcome are
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(L-R): Ross Dagan, CBS News & Stations; Raymundo Barros, Globo; Laura Ellis, BBC R&D; moderator Mark Smith, IBC
so high, we can’t underplay how critical it is that we get this right.” Collaboration is also the answer for Raymundo Barros, CTO/ CSO at Globo. “Technology is helping us go through provenance and detection, but the pace misinformation is growing at based on AI means we are lagging behind,” he said. “Collaboration with other media
companies and technology providers to develop the tools we need is important.” Laura Ellis, Head of Technology
Forecasting at BBC R&D, outlined some initiatives such as the Coalition for Content Provenance and Authenticity (C2PA) standard and Project Origin, that include embedded marking to help make news more transparent and signal
the use of synthetic media. “The BBC has ambitions to put these signals into our content and so do others,” she concluded. “The reason it’s taking so long is that it’s enormously complicated. It’s an emerging space, but I have high hopes that this marks a major shift in our ability to tackle misinformation and protect our brands.”
AN INTERNET-FIRST MINDSET HELPS BROADCASTERS STAY RELEVANT BY MONICA HECK
Phil Wiser, CTO, Paramount Global, raised a call to arms to all technologists attending the ‘CTO Perspectives’ keynote at the IBC Conference, saying that those not currently leaning into a converged technology and operating model for their broadcast and streaming business are behind and won’t be able to support the economics of their business. An internet-fi rst mindset during the CBS and Viacom merger paid off for Wiser, who urged the audience to challenge the broadcast community to deliver. “You can’t afford to sit on
proprietary hardware and dedicated networks,” he said. “The internet is the most robust media distribution system ever built, why aren’t we using it?” Paramount Global has now transitioned 50% of its distribution end points to the public internet.
(L-R): Moderator Jeremy White, WIRED; Girish Bajaj, Prime Video & Amazon MGM Studios Technology WW; and Phil Wiser, Paramount Global
Traditional media companies can protect the operating margins of their business by leaning into cloud. “Going into a big merger [with Skydance], my ability to fl exibly turn up and down the cost of my business based on what’s happening in the economic environment is invaluable,” added Wiser.
Girish Bajaj, Vice President of Prime Video & Amazon MGM Studios Technology WW, recommends building the products that cater to the individual content categories that a business is delivering as a way to stay ahead of customer needs. An attempt at live sports in 2017 delivered some valuable lessons. “Our solution wasn’t scalable,
we had built our live event stack on our existing on-demand streaming service model, we were wrong,” he explained. “You should build live events from scratch, a brand-new product, experience and technology infrastructure. Seven years later, we went from one major event in one year to supporting 100,000 events in a year.”
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