66 OPINION
GIVE PRODUCTS A SECOND LIFE
Ferdinand Maier, CEO, ruwido
Many companies in the world are talking about green initiatives without having any concrete actions behind the words. Ruwido, however, has been using the rules of ecological product design for 10 years, as ecological product design is fundamental for the circular economy. We see the circular economy as a critical path forward as I am confi dent that in less than fi ve years, it will become a necessity rather than an option in our industry.
Ruwido is designing products that not only have a longer lifespan but can also be repurposed, reused, or recycled. We have pioneered this approach by creating remote controls with housing made entirely from recycled materials – specifi cally from old remote controls, giving them a second or a third life. The circular economy or remanufacturing, whichever you call it, avoids
having to take any additional resources from the planet. The legacy of these materials is clear: the resulting remote control looks, feels and even smells like a brand-new product, yet it has a carbon footprint at least 80% lower.
“The circular economy is not just of environmental importance – it will become a business necessity”
Whether we like it or not, the circular economy is coming, and I believe in fewer than fi ve years remanufacturing will be a must for products such as remote controls, not only because the customer demands it, but very probably as a legal requirement from the EU. Sustainability, in our opinion, is the new
PREMIUM CONTENT COMES ON STREAM Eluvio
BY KEVIN EMMOTT
A new Casablanca release and Creator Studio, Content Analytics and AI Content Understanding apps are the focus for Eluvio, all built on its Content Fabric for premium live streaming, PVOD, FAST channels and video archive monetisation.
The Content Fabric
protocol is a content distribution and storage technology. Eluvio claims it solves the biggest distribution problems facing media companies by reducing investments in media clouds
and CDNs and by opening new engagement and revenue opportunities. The software protocol runs decentralised over TCP/IP on an open global network of nodes,
which means no third-party CDN or media cloud is required. The Casablanca release extends the Content Fabric with mass-scale performance and deterministic low-latency live and VOD adaptive
premium. This is not just a slogan, it is a fundamental principle that is refl ected in the products we create. For over a decade, we have operated using 100% renewable energy and have followed principles of ecological product design. In recent years, we have created a new product architecture that eliminates the use of silicone, lacquering, coatings, or harmful chemicals. Our housing materials now include 50% renewable sources. With an optimised product architecture and circular economy it’s possible to reach 95% CO2 reduction. The circular economy is not just of
environmental importance – it will become a business necessity, and when it does, ruwido has the right experience and expertise, and with us you can gain a signifi cant advantage, as several of our customers already have. 1.D67
Here’s looking at you: The Casablanca release extends Eluvio’s Content Fabric protocol
bitrate streaming (less than 1 second segment delivery times for 99% of clients and segments); it expands the end-to-end per-session content security with additional DRM formats and forensic watermarking for live video; and it adds automatic and instant Live-to-VOD (DVR) with no fi le copies. The release also provides automatic confi guration for MPEG-TS/SRT/ RTMP live stream sources and adds other features across live, VOD and interactive streaming. Eluvio is also exhibiting as part of the IBC AI Tech Zone in Hall 14 showcasing its AI-native media capabilities.
8.MS5,
14.AIB10
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