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CAN LTE-BASED 5G BROADCAST FINALLY DELIVER MOBILE TV’S PROMISE? BY ADRIAN PENNINGTON
Introducing the IBC Owner & Partner session ‘Mobile TV– Finally?’, Peter Siebert of IEEE/ BTS said the question mark in the title was deliberate. “There have been many attempts before and all have failed,” he said. “But now there’s a new kid on the block.” Since 2011, the DVB has made
three attempts at kickstarting a market reckoned at one point to be worth $20 billion. Other tests include MediaFlo, ISDB in Japan, CMMB in China and with ATSC 3.0 in the US.
“Most have not been
successful,” Siebert said, adding that technical problems have restricted reception in buildings, necessitating an additional low to medium power network to reach handhelds inside the house.
“None of the proponents have come up with a business model to compensate for the commercial costs,” he noted, pointing out a worrying lack of signifi cant interest among end users in receiving broadcast television on a handheld.
“That was the past. The future could be LTE-based 5G Broadcast,” Siebert said. “It’s compatible with existing 3GPP radio access specifi cations, the design is based on minimum additional hardware cost, and it can be used without a SIM card, which I regard as very important.” Further “special advantages” of the specifi cation are that it permits easy integration with unicast and multicast bidirectional technology in the 5G standard and, as part of the 3GPP ecosystem, it’s more likely to be integrated in chipsets and handhelds.
Siebert: ‘There’s a new kid on the block’
“In short it has a higher likelihood to be supported by mobile network operators. So the question we really need to ask is, will these advantages be enough?” he added. Diego Gibellino from Italian mobile operator TIM shared his experiences of the nascent standard. “I hope that LTE-
TV PRODUCERS URGED TO EMBRACE CLOUD BY ADRIAN PENNINGTON
“It’s chaos in the industry right now and we need help from technology to do things differently,” said Helen Killeen, Director of Production for ITV Studios, appearing on the ‘Who Moved My Production?’ panel on the Showcase Theatre. “As producers we are used to pressured environments but the rapid change in viewer behaviour, infl ation rises and the drop in ad revenues has driven a lack of commissioning.” Streamers and broadcast commissioners “either want to spend a lot of money on a few big shows or they want high- volume, low-cost programming”, she added. “There’s no middle anymore – a lot of indies and their suppliers are going out of business.” To change that dynamic ITV is exploring how technology can help create more for less, including working with Edit Cloud to shift its non-scripted
Broadcast is the breakthrough we need,” he said.
Also seeking answers to Siebert’s question were Thomas Stockhammer, Senior Director Technical Standards, Qualcomm Germany, while Jordi Giménez, Head of Technology, 5G-MAG (Media Action Group) provided a demonstration of the technology.
Ian Munford, AWS; Helen Killeen, ITV Studios; Simon Green, Edit Cloud; Meagan Keane, Adobe
shows including Love Island to the cloud.
“Doing transcoding,
transcription and text-to-video editing in the cloud we’re able to save up to 60% of time over traditional workfl ows, essentially by shortening the production schedule,” said
Simon Green, CEO, Edit Cloud. “Editors and producers, by moving to cloud you’re opening yourself up to more jobs and more opportunities in other territories.” There are green shoots ahead, said Killeen. Advertising is starting to come back, and the
commissioning doors have begun to reopen but it will take six months to feed through the chain of production. “Change is okay, embrace it,” summed up panel host and AWS Global Industry Specialist Ian Munford. “Think about how you adapt to change. Don’t resist.”
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