28 ADDRESSING RISING COSTS
Rising costs related to the delivery of video, and the need to improve effi ciency and optimise processing requirements, will be among the primary themes of Zixi’s participation in the Showcase Theatre today.
The live video-over-IP specialist indicates that its solutions – which include the Zixi Broadcaster universal live media gateway – can signifi cantly reduce the delivery cost-base. John Wastcoat, SVP BD and Marketing at Zixi, asserts: “We have the lowest TCO in the market for a number of reasons, including high-performance networking, leveraging DPDK to achieve remarkable throughput effi ciency improvements while utilising only a fraction of the processing power. This allows a Zixi Broadcaster to deliver three times the amount of Zixi traffi c versus previous versions, and as a result the associated cost of compute is reduced by two-thirds.” Increased monitoring and automation capabilities, as well as new partnerships with DRM vendors for security and rights management, are among the other customer priorities
to their businesses, [such as how the resulting reduction] of infrastructure and cloud costs has enabled them to invest in other parts of the business, further monetising content”. Brooks and guests are also likely to explore how “moving from satellite to IP [allows customers] to deploy workfl ows more rapidly and fl exibly – in hours instead of weeks or months – and immediately start realising revenue”. With Zixi participating in Showcase Theatre thought leadership events for the third year in a row, the company is evidently in no doubt about the value of this part of the show.
John Wastcoat, SVP BD and Marketing, Zixi
highlighted ahead of Zixi’s participation in the Showcase Theatre, which will see the company’s CEO Gordon Brooks on stage with Grant Nodine, SVP Technology, NHL, and
Tim Stevens, Global Leader, Strategic Innovation, Media & Entertainment, Verizon. They will be talking about “how the use of Zixi IP transport and management has been benefi cial
“Not only do we get to contribute what Zixi and our customers are doing [in terms of] shaping the future of media, there is also the opportunity to hear from other top brands and their leaders,” says Wastcoat.
Zixi is hosting sessions in the Showcase Theatre in Hall 8 between 10:30 and 11:15 today. These sessions are free to attend. For full listings turn to page 35.
INNOVATION AWARDS TO RECOGNISE EXCELLENCE ACROSS THE INDUSTRY
The IBC Innovation Awards take place today, celebrating the best in collaborative efforts to develop new solutions to real-world technical challenges and to address social and environmental issues. Awards will be presented across
fi ve key categories: Content Creation; Content Distribution; Content Everywhere; Environment & Sustainability; and Social Impact. The ceremony will also feature the presentation of the IBC International Honour for Excellence, which this year goes to Mstyslav Chernov, video journalist, writer and director, who won the 2024 Academy Award for Best Documentary Feature Film for 20 Days in Mariupol, and the
Best Technical Paper from those being presented during the IBC Conference.
In a year dominated by sporting events such as the Olympic Games and the UEFA European Football Championship, this year’s fi nalists refl ect the power of sports as a driver of innovation, with at least one entry in this area shortlisted in four of the fi ve categories. This includes NFL Toy Story Football Funday and OBS Paris 2024 in the Content Creation category, live contextual interactivity for LaLiga in Content Everywhere and Star Sports sign language for IPL 2024 in the Social Impact category. Other fi nalists include Red Bull Media House, Sesame Workshop and GreeningofStreaming.
The IBC Innovation Awards will be hosted by presenter and former news anchor Sasha Qadri. The ceremony takes place in the Auditorium Complex at 18:30 today.
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