#IBC2024
29 SOLVING CHALLENGES WITH CLOUD
With the soft launch of Diversifi ed’s new Intelligent Orchestration for Media Production solution here at IBC2024, Jared Timmins – who became the company’s inaugural VP of Media Innovation in April 2023 – leaves no doubt about the signifi cance of this event, set as it is against the backdrop of profound changes across broadcast and media. “IBC is a big step forward for us and our journey into the digital transformation that we believe all companies in the media space are going through,” he says. “In particular, we’re seeing a renaissance in the ability to use cloud to solve business challenges, and to do it in a way that’s simple and operator-focused, instead of being really engineering-driven.” The latest fruition of Diversifi ed’s own developments in this area is the Intelligent Orchestration for Media Production solution that is being introduced during a Showcase Theatre session at 14:15 today, entitled ‘Media Production
Without Boundaries: Streamlined, scalable and decentralised’. “In order to be able to serve clients in a more continuous integration and development kind of approach, we’ve re-thought from the ground-up how we handle projects and data, and how we work with clients – which is now more like a joint DevOps team,” says Timmins. “We have also thought carefully about how we work with the vendor communities to make sure that we’re scaling them up, and measuring their digital and cloud maturity effectively, enabling us to work with them as development partners that can provide the necessary pieces, ports and infrastructure.” The result, he adds, is “a solution that equips clients to understand, optimise and transition to decentralised infrastructures, enabling faster market entry and monetisation”. The prominence in the “cloud discussion of how AI is assisting the data fl ow and the way we do projects” has also informed
Timmins: ‘IBC is a big step forward for us’
the latest Diversifi ed launch, which Timmins describes as a “kind of best-of-breed system that allows vendors to work in new ways to do business model experimentation, total addressable market expansion, and work together instead of just pulling up for a project, plugging in Ethernet cables, and doing some confi gurations”.
Session attendees can expect
Timmins to explore several key aspects of Intelligent Orchestration, including decentralised production,
UHD WORLD ASSOCIATION ROUNDTABLE TO EXPLORE CONTENT PRODUCTION AND MONETISATION
The UHD World Association (UWA), an international organisation voluntarily initiated by industry leaders at the forefront of manufacturing, transmission, content production, application and services for ultra-high-defi nition (UHD) audio and video products, is hosting a roundtable today at IBC. Taking place from 09:30-12:00 in Room G108, the session will feature industry pioneers who will delve into the vast opportunities within UHD content production and monetisation. Although UHD hardware is now mainstream, content creators and providers are just beginning to tap into its full potential. The UWA is dedicated to addressing the challenges of UHD production and distribution,
streamlined media workfl ow orchestration and software-defi ned production integration. He adds: “We’ll also be talking through our launch clients and the general direction we’re going in with our new technologies.”
Diversifi ed is hosting sessions in the Showcase Theatre in Hall 8 between 14:15 and 15:00 today. These sessions are free to attend. For full listings turn to page 35.
on new approaches to meet the evolving demands of consumers.
Established in China in 2022, the UWA has rapidly grown to include 353 members from 20 countries and regions, all engaged in the comprehensive UHD end-to-end industry. Its diverse membership comprises global enterprises, public institutions, research institutes and professional bodies. Since the release of Audio
Hear from UHD industry experts from the UWA
exploring innovative business models that can boost revenue. Attendees will gain insights
from leading experts who will share their experiences and
strategies for overcoming current hurdles. They can expect to engage in discussions about the benefi ts and risks of investing in UHD technology and collaborate
Vivid and HDR Vivid technical standards, the UWA has created an ecosystem that connects every link of the value chain, including content producers, professional production tool vendors, content service platforms, and chip and device vendors.
The UWA Roundtable takes place today from 09:30-12:00 in Room G108.
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