32 A WINNING COMBINATION: HOW SPORT IS DRIVING TECH INNOVATION
This year has been an incredible year of sport with the Olympic and Paralympic Games, Euro 2024, two T20 World Cups and so many more events that have amazed and engrossed viewers around the globe.
The technology behind bringing people closer than ever to the sports they love, capturing once-in-a-lifetime moments and engaging new fans is being discussed throughout IBC2024 as sport continues to be a major driver of broadcast technology developments.
AI is, of course, leading much of this innovation and IBC Conference delegates will be able to learn from three broadcasters at the forefront of implementing AI in real-world sporting applications today. ‘AI in Action’, taking place in Conference Room 1 at 10:00, will see Huma Lodhi, Principal Machine Learning Engineer, Sky, explain how genAI is delighting sports fans. Chris Jackson, Global Head of Digital Data and Analytics, Olympic Channel, will then share his learnings, trade- offs and the challenges faced in delivering practical benefi ts from current generation AI at speed and massive scale, sharing examples from Paris 2024, before Hardeep Dhaliwal, Head of Data Capability, ITV, advises on how to
build a solid data foundation to enable AI. The three will then join moderator Tom Bowers, Founder, Hypothesis Media, for what is sure to be an insightful and engaging panel discussion. This is followed by Clive Santamaria, Chief Architect at ITV, and Ian Wagdin, Senior Technology Transfer Manager, BBC, exploring the evolution of live production and where we are on the IP journey. Today’s fi nal IBC Conference session in Conference Room 1 is also sport-focused, with Johannes Franken, Director of Digital, HBS, examining the state of the art in immersive technologies, their affi nity with sport content and how new monetisation concepts can be developed. On the free-to-attend Showcase Theatre in Hall 8, Zixi CEO Gordon Brooks will moderate a session at 10:30 looking at how the company is working with Verizon to deliver NHL content over 5G networks, dramatically reducing costs for broadcasters, and simplifying complex cloud-based video workfl ows for any of a number of production requirements. He will be joined by Grant Nodine, SVP Technology, NHL, and Tim Stevens, Global Leader, Strategic Innovation, Media & Entertainment, Verizon. At 10:45 on Content Everywhere
Hardeep Dhaliwal, Head of Data Capability, ITV
Stage 2 in Hall 14, speakers including Cees van Versendaal, COO, MwareTV; Scott Maddux, VP, Content Strategy & Business Development, Xperi; and Victor Sawma, Founder, CTO – CIO, Hibrid FZ, will be looking at how FAST is extending its reach into sport. The trio will dissect the complexities of this rapidly evolving landscape, sharing strategies for success and effective monetisation models as well as offering commercial and technical insights and experiences.
Also on this stage, Cinfo will be demonstrating its tiivii SaaS that
PATCH IN FOR PRO AUDIO UPDATES Nixer Audio BY KEVIN EMMOTT
As part of its roadmap to launch ‘Pro’ variants of its RP, RS and RLC products, Nixer is showcasing the new RP64 Pro, a 64-channel digital patch panel with enhanced features. Enabling rapid re-routing of critical signals in the event of equipment failure, the RP64 Pro provides near-instant patching reconnection without reliance on software. Nixer’s ultra-compact RLC64
allows any sports entity to record, produce and stream their matches automatically at a more affordable price than traditional production. Finally today, football will be in focus on Content Everywhere Stage 1 (Hall 5) at 15:00 when Daf Van Campenhout, Head of Content at the Royal Belgian Football Association, will share how the association elevated its content strategy and created monetisation opportunities.
For full content programme listings turn to page 35.
Hall 8 visitors can also see Nixer’s new PD Ravenna in action. This is a portable audio monitoring unit designed for broadcast control rooms and OB production vehicles that monitors up to 64 Ravenna/ AES67/ST 2110 channels. The company is also
The Pro series joins Dante, Ravenna and Milan updates at IBC
CV1 Dante AoIP monitoring product is also making its IBC debut. For use in control rooms,
galleries and edit suites, the 1U unit features dual high-quality headphone outputs.
introducing features for its WL64-4, giving its RD Dante v2 a showing for the fi rst time in Amsterdam, and hosting previews of the PD Milan portable monitoring unit and Evie64m OEM card. 8.F93
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