INTERVIEW 17
but, in the next three to five years, I believe we will see more Chinese companies exporting to the rest of the world. They are developing very competitive finished products.
TP: Moving on to LipoTrue’s cosmetic ingredients, what’s your strategy for product development? JCE: We target launching four products every year - two at in-cosmetics Global and two at in- cosmetics Asia. Through that way, we have
developed a standard portfolio of 45 products covering most applications. At the beginning, we were working only in skin care, but we are now developing products for hair care. We work mostly with four main
technologies: proteins, peptides, biotechnological products of marine origin and botanical extracts. We blend traditional botanical structures with stem cells or other applications.
TP: What are your most recent products? JCE: We are working more with hybrid proteins. In the beginning, we launched standard full proteins produced in plants, but we have created a new concept that combines fragments of proteins. Last year we launched Keraduo, which fuses a fragment of keratin 31 and collagen XVII. We innovate by continuously
expanding what our vertical farming technology can achieve.
TP: What’s in your product development pipeline? JCE: In addition to our standard portfolio of 45 products, we have an innovation pipeline of around 25 products that have not been launched but we are working on. In some cases, we develop ingredients together with our customers. Our business development group
is crucially important to us because, while they work on our standard portfolio and innovation pipeline of molecules, they get information from our customers - what type of product they need, any problems they have, and what they want in the future. We use this information to create
new molecules. Otherwise, we could develop ideas internally that nobody is interested in. That is the difference between us and other companies. It also means we are able to introduce our products faster to the market. TP: What’s your usual time
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We are working more with hybrid proteins. We have created a new concept
that combines fragments of proteins Juan Carlos Escudero, CEO of LipoTrue
to market from concept to production? JCE: We are able to develop a totally new product in 18 months. In some cases, we are able to reduce this time to one year.
TP: Do you have any plans for expanding your facilities in Barcelona? JCE: The business is growing very fast. Last year, we grew 25% versus last year. We are investing in our logistics as we need more space. The warehouse needs to be expanded, and we have used that opportunity to redefine the layout and be more flexible.
TP: You also have agricultural facilities in Tarragona, not far from Barcelona. JCE: Yes, we have two different facilities to produce proteins, the upstream and the downstream. The upstream facility in Tarragona is a vertical farm, an indoor farm. We take the seed and grow a
plant, and then we introduce the MRNA of the protein that we want to produce.
March 2026 PERSONAL CARE MAGAZINE
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