COVER STORY: SHELL CHEMICALS ADVERTISEMENT FEATURE
Building blocks for beauty innovation PERSONAL CARE
The right ingredients make all the difference When it comes to creating high-quality personal care products, every ingredient plays a crucial role in performance, texture, and consumer experience. Whether developing luxurious skincare creams, effective hair care solutions, or high-foaming cleansers, the right building blocks can set formulations apart in a competitive market. At Shell Chemicals, we understand that formulators need reliable, high-performance ingredients that deliver consistency, efficiency, and sustainability. That’s why we offer Shell NEODOL® and
Shell NEODENE®—two innovative solutions designed to enhance viscosity control, foaming, and formulation stability, all while supporting growing demand and regulations for sustainable ingredients.
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personal care products, from facial cleansers to body washes. Shell NEODENE®, a high- purity linear alpha olefin, enhances foaming capabilities, helping to create dense, stable lathers that elevate the cleansing experience. Beyond foaming, it acts as a stabiliser,
solubiliser, and emollient, providing formulators with a multifunctional ingredient that seamlessly integrates into diverse product formulations. Available in multiple forms, from liquids to
Shell NEODOL®: viscosity, control, and luxurious texture Formulating high-quality creams and lotions requires precision. Shell NEODOL® is designed to help formulators create the perfect balance by offering superior viscosity control. This key ingredient enables the creation of high-viscosity formulations that maintain a smooth, luxurious texture. Ideal for both skin and hair care applications,
Shell NEODOL® ensures that lotions and creams glide effortlessly onto the skin, leaving behind a silky, non-greasy finish. In shampoos and conditioners, it contributes to rich, creamy formulations that enhance user satisfaction. The Shell NEODOL® portfolio of performance alcohol and ethoxylates are EUDR compliant to meet manufacturers’ demands for ‘performance without sacrificing quality’.
Shell NEODENE®: foaming, stability, and versatility Foam quality is a defining characteristic of many
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low-melting solids, Shell NEODENE® can be adapted to suit different product types and formulation needs. This adaptability allows manufacturers to fine-tune their products for optimal performance across a variety of applications, including skincare, hair care, and personal cleansing solutions.
May 2025 GLOBAL INGREDIENTS ● FORMULATION ● MANUFACTURE
Sustainable, reliable, and high- performance ingredients As the personal care industry moves toward greater sustainability, formulators seek alternatives to traditional oleo alcohols derived from palm kernel and coconut oils. Shell NEODOL® and Shell NEODENE® provide comparable performance to this natural source while offering additional benefits such as enhanced purity and formulation flexibility. With a robust global supply chain, Shell
Chemicals provides a dependable source of high-quality ingredients that meet stringent regulatory and performance requirements. Our commitment to sustainability ensures that our ingredients align with the evolving global standards.
Discover more at NYSCC Suppliers’ Day 2025 At Shell Chemicals, we believe that the right ingredients are the foundation of exceptional personal care products. Whether you’re looking to improve texture, enhance foaming, or create sustainable formulations, our high-performance building blocks can help you achieve your goals. Join us at NYSCC Suppliers’ Day, Booth 984, this June, or visit
shell.com/nyscc to learn more about how Shell NEODOL® and Shell NEODENE® can elevate your personal care formulations.
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Shell Chemical LP 150 N. Dairy Ashford Drive Houston, Texas 77079 USA
www.shell.com/chemicals/personal-care
May 2025 PERSONAL CARE
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