NEWS
CLR reveals fresh study data on CutiGuard, MultiMoist
CLR has relaunched its CutiGuard CLR skin care active and MultiMoist CLR hair care ingredient, backed by pioneering new studies. The studies found these actives
address skin longevity and hair vitality, helping consumers look and feel their best — at first glance and beyond. CutiGuard CLR makes skin look
visibly younger and more attractive, even at first sight, as demonstrated in an industry-first ‘first impressions’ study.
Involving 170 so-called
naïve graders of various ages and nationalities, participants assessed standardized images of volunteers before and after a six-week treatment with a cosmetic formulation containing 3% CutiGuard CLR (applied twice daily). Graders had just three seconds
to decide which image showed better-looking skin. The result? An overwhelming
76% of participants preferred the skin after treatment — a clear
Mibelle launches skin
soothing active Mibelle Biochemistry has unveiled AmelioSense, which aims to calm the flame of pyroptosis and soothe irritated skin. AmelioSense tackles pyroptosis – a
programmed, highly inflammatory cell death - while at the same time reducing general skin inflammation processes that lead to redness and irritated skin. Recent studies have identified pyroptosis as
a key factor exacerbating rosacea. This process involves the activation of the inflammasome, leading to chronic inflammation and worsening symptoms. AmelioSense effectively inhibits active
caspase-1, the main enzyme driving pyroptosis, and reduces the expression of inflammatory markers. Clinical studies have shown that AmelioSense
visibly decreases the appearance of blood vessels and redness, particularly in the cheek area, offering relief and improved skin appearance for those affected by rosacea and other inflammatory skin issues. The ingredient combines the extract of
shepherd’s purse with a potent liposomal antioxidant complex to effectively counteract pyroptosis. The Swiss maker says the benefits include
a reduction in the appearance of visible blood vessels on the cheeks; a decrease in facial redness and blood flow, alleviating irritation; and promotion of a calm and balanced skin tone.
testament to the ingredient’s ability to positively shape how others perceive us. Meanwhile, MultiMoist CLR
potently protects against the oxidative degradation of hair’s keratins and lipids—even after just one application in shampoo. It improves overall hair condition, shine, and suppleness. In addition, MultiMoist CLR
strengthens hair and reduces frizz and static flyaway. Finally, it even protects against
colour fading caused by repeated washing, making MultiMoist CLR a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable. “These groundbreaking studies
confirm what consumers value most: results they can see and feel,” said a CLR spokeswoman. “The relaunch of CutiGuard CLR
and MultiMoist CLR reflects our mission to empower beauty with science, offering products that really make a difference,” she added.
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www.personalcaremagazine.com
May 2025 PERSONAL CARE
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