58 REGULATION
the Commission in the fourth quarter of 2022.1 A shake-up – and most likely tightening – of the rules and requirements surrounding cosmetics products is imminent. It is no surprise that a recent study
highlights that 57% of regulatory professionals report that accelerating digital transformation is a key priority.1
This focus on digital
transformation means deploying a unified regulatory management software solution to keep up with compliance measures and accelerate time-to-market. Critical assets such as labels and artwork
are unlikely to be immune to these changes. If alternative quality checks and regulation must be complied with, packaging and labelling will need to be updated accordingly. Product labelling must be accurately
updated to demonstrate compliance and provide consumers with peace of mind – and this is where technology can play a critical role to ensure these changes are processed efficiently.
Tighten asset management and visibility before it is too late Major cosmetics companies with global product lines numbering in the hundreds or even thousands could face a significant challenge to identify, update and re-issue all affected assets to achieve compliance with any new or amended regulations. These potential changes are solely for
a single region – the EU. Other lucrative markets such as China and the US will have their own regulatory regimes for products to comply with. It is clear a new approach to manage cosmetics product assets on a large scale is required to better handle these challenges and it is best to act on this now.
Embracing digital asset management There are three key ways cosmetics companies can embrace digital asset management to tighten regulatory compliance while at the same time, enhance operations and reduce time-to-market.
1. Knock down data silos and build a single source of truth A natural first step for any compliance project is to identify any cosmetics products affected by upcoming reforms before actioning the required changes. This is easier said than done, and often uncovers siloed assets, separate translations or region and nation- specific product lines that fall outside of the oversight of a central corporate team. Acquisitions of smaller companies can
also introduce similar complexity, throwing new and unexpected product lines, outdated assets, or new-language content into the mix. Combine these issues together, and the cost, complexity and timeframe of a compliance project can quickly threaten to spiral out of control. Enter digital, centralised label and artwork
management solutions. With a cloud-based platform that can be accessed by any team from any location, capable of managing all global and local assets within a ‘single source of truth’, cosmetics firms can better understand the scale of the task that lies ahead and avoid any unpleasant revelations further down the line. Eliminating data silos and centralising
management of all product artwork and labelling offers numerous benefits but layering advanced technology on top of this can further improve time-to-market and efficiency, saving significant time and resources in the label and artwork updating process.
2. Ditch the manual processes – this is just too complex to manage at scale Consider a product range of 100 different cosmetics – each sold into the EU and requiring product packaging and labelling in each of the bloc’s 24 different languages. Each language or product type introduced adds another layer of complexity and scale to the task at hand. Multiple translations, requested and managed by different teams worldwide, can also rapidly increase the risk of duplication.
Add to this the departmental disconnects
experienced by many large companies, especially those operating in numerous countries and regions worldwide, and it becomes increasingly clear that label, artwork, and packaging assets cannot be easily tracked, managed, and amended across every product line without investing significant time, capacity, and money. In an industry that is as dynamic and
fast-paced as cosmetics, lack of visibility and disconnects cannot be sustained moving forward, especially with future regulatory changes on the horizon. By introducing advanced technologies such as automation, companies can reduce the manual burden of identifying each individual affected asset, making the necessary changes in-house and running through the review, approval and reissuing process. The agility offered by automated artwork and labelling technology is a significant competitive differentiator, helping brands react to regulatory change in record time. By adding this digital helping hand, firms
can also reduce the risk of human error being introduced – such as misplaced logos being printed on a product label, or outdated phrases used on packaging, minimising risk and the potential disruption of added workload.
3. Time for a digital facelift for label and artwork management As digital transformation efforts accelerate across the board, driven by factors from pandemic disruption to new business models and rising customer expectations, cosmetics firms simply cannot afford to stand still and continue with legacy processes and systems.1 Yet a new breed of advanced label and artwork management systems has arrived to help tackle many of these digital pain-points felt by the industry. Kallik has extensive experience in helping
firms operating in highly regulated industries overcome their compliance challenges,
PERSONAL CARE January 2023
www.personalcaremagazine.com
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