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COMPANY PROFILE Omya International AG


CLEAN BEAUTY: WATERLESS SOLUTIONS WITH ADDED VALUE Omya International AG is headquartered in Oftringen, Switzerland. With over 130 years of expertise, the company’s portfolio of natural minerals and the complementary distribution-ingredients are produced in accordance with the most stringent sustainability, quality and regulatory standards. Committed to continuous research and development, Omya guarantees added value products from responsibly sourced materials that meet the needs of present and future generations.


A current focus lies on the progress of environmentally friendly, waterless solutions for personal care. Today, 2.3 billion people live in water-stressed countries, which is a major consideration in the sustainability profile of finished products. However, water is an effective and inexpensive solvent, and can account for up to 90% of a formulation. Therefore, creating water-free or even water-reduced personal and oral care products can be technically challenging, because they should still be natural and effective.


Following the solid cosmetics trend, the Omya R&D team has developed innovative anhydrous formulations with advanced minerals such as Omyaskin® and Omyadent® particles. They simultaneously ease processing and optimise the characteristics of the end product. Applications for skin, oral and hair care, as well as make-up, not only reduce water use during production but also packaging and transportation costs. Thanks to high purity and controlled low microbiology, the mineral particles reduce potential contamination to a minimum and thus promise a long shelf life without the use of harsh preservatives. The resulting prototypes out of the Omya labs are easy to apply and provide consumers with multisensory experiences while remaining highly effective.


For facial skin care, the detoxifying waterless mask and natural make-up remover are one of these innovations. The mask cleanses and deeply moisturizes the skin, leaving it feeling silky. The make-up remover, with its natural formula, gently and safely cleanses the skin. Mineral particles in different grades allow for the adjustment of abrasiveness and texture, which is extremely useful in all kinds of cleansing or scrubbing products. Moreover, the particles can contribute to the formation of foam. Powder applications such as dry shampoo are easy and quick to use, enabling a re- styling of hair in-between washes, using for a matte finish and extra volume in seconds. In the oral care segment, Omya offers toothtab and tooth powder concepts that are designed not only to clean teeth, but also to remineralize and desensitize. When it comes to compacting into tabs, Omya offers structured minerals that upon compression generate many interlocking contact points ensuring greater strength and stability as well as quick disintegration in combination with liquids. Added to color cosmetics, the Ecocert certified Omyaskin® sourced from natural calcium carbonate can be used to create a blurring soft focus effect. An example is the blurring primer stick prototype that provides a compact and convenient way to even out complexions. The product promises fuller coverage, helps minimize the appearance of pores and provides a creamy texture.


Omya International AG Baslerstrasse 42, 4665 Oftringen, Switzerland Tel: +41 62 789 2929 Email: info.cosmetics@omya.com www.PersonalCare.omya.com


LITTLE BOOK OF NATURAL INGREDIENTS


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