relief, a couple of things still remain unclear. Will apps that fail to meet the new requirements be removed by Apple or will their updates simply not be accepted? And is the extra time being used wisely by everyone?
Te restrictions on non-native applications are contained in guideline 4.2, in which Apple states that app developers “should include features, content, and UI that elevates it beyond a repackaged website." Tis means that those wanting to leverage the vast distribution framework that the Apple App Store provides must offer more than just a wrapped website. Apple wants to ensure that its store is not merely being used as a content redistribution channel offering nothing unique; it wants to raise the bar in what an app is expected to be.
Te majority of apps with the gambling sector have been produced by operators seeking not to invest in technology and frameworks as Apple intends, but with a clear eye on cost saving by offering the simplest cross-platform solution possible, ie. a repackaged website.
The restrictions on non-native applications are contained in guideline 4.2, in which Apple states that app developers “should include features, content, and UI that elevates it beyond a repackaged website." This means that those wanting to leverage the vast distribution framework that the Apple App Store provides must offer more than just a wrapped website. Apple wants to ensure that its store is not merely being used as a content redistribution channel offering nothing unique.
TIME'S UP Te restrictions detailed in guideline 4.7, which
will generally force operators to either build games natively or embed HTML5 games into their application code would result in the wholesale reimagining of the majority of the sorts betting and gambling apps on the iOS platform. As the review process kicked into action at the start of February, how are the latest apps to be judged against the new policy?
In anticipation of Apple's review, Degree 53 published its own UX review in January, which showed that operators with two months left before the deadline still had a long way to go to successfully meet Apple’s native UX design standards with their current products. Te team reviewed 10 UK sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely were are to be approved in March.
NEWSWIRE / INTERACTIVE / MARKET DATA P99
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
