Interactive
VIRTUAL SPORTS KIRON INTERACTIVE
Intensifying focus: Kiron Interactive
Capturing the excitment and atmosphere of real sports down to the finest detail isn’t an art form - it’s a science - according to Steven Spartinos, co-CEO of Kiron Interactive. Here he describes the mechanics and investment needed to ensure the success of a Virtual Sports offering
Could you outline Kiron Interactive’s portfolio of Virtual Games?
Steven Spartinos co-CEO Kiron Interactive
Steven Spartinos is co-founder and CEO of virtual games provider Kiron Interactive. Established in 2001, the specialist supplier now services web, mobile, and land-based sportsbook and casino operators on four continents.
There is a science to developing a successful virtual sports game. Many have tried unsuccessfully to do so. Virtual sports typically take time and significant investment to get them to market. The most engaging virtual products capture the atmosphere and excitement of real sports
P84 NEWSWIRE / INTERACTIVE / MARKET DATA
We offer a comprehensive suite of virtual content and numbers games for retail, online and mobile, ranging from a selection of racing games including horses and dogs, to action packed sports events such as football and ice hockey and territory focused games like table tennis and badminton for Asian markets. To capture the vitality of the real sporting fixtures, our 25 strong portfolio of virtual games are delivered using the highest quality graphics and the latest CGI technology available in the market, combined with an advanced physics and maths engine that delivers highly realistic sporting events with fast-paced betting opportunities across a wide-variety of markets.
How are the Virtual Games performing following the COVID-19 global outbreak? What markets are responding well to this vertical?
Interest in virtuals has shot up dramatically amid the COVID-19 outbreak as customers are no longer able to bet on live sports. Te vertical’s offer of betting on life-like sporting events has proven to resonate with sports betting audiences. We’re already seeing a sharp uptake among online customers, particularly in markets where operators are leveraging the existing popularity of virtual content and increasing availability and promotion around the products.
How do you tailor virtual games to markets?
In addition to the mainstay virtual events of horses, greyhounds and football, we offer betting opportunities on races and sports which resonate with customers in specific markets. For example, our table tennis and badminton products typically perform well in Asian markets, while our ice hockey, trotting and speed skating content are targeted at markets such as Scandinavia. Given the intensifying focus on virtuals currently, the vertical is expected to grow rapidly to encompass a more diversified offering and expand the availability of country-specific content that reflects the sports which are popular locally.
What is the average shelf life for a Virtual Game?
As long as the live sport on which it is based remains popular, the virtual counterpart won’t have an expected shelf life. Our existing products have experienced consistent growth over recent years and in the current climate we expect this trend will continue. To stay relevant, however, it is of course important to constantly update our virtual offering with new betting markets and keep the content fresh using the
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