up to game aggregation platforms. In this regard, signing up to an aggregator is not that competitive as they want to offer as much content to operators as possible.
Te real challenge is getting operators to see your content and integrate it. To get their attention, games must be entertaining, innovative and offer something different.
Games Inc has strategic partnerships with Jade Rabbit and Plank Gaming. Could you explain the rationale behind targeting smaller ‘boutique’ studios and start-ups?
Jade Rabbit and Plank Gaming have great ideas and the experience to deploy them. Teir games also offer something unique. In addition to this, the teams behind Jade Rabbit and Plank Gaming have fantastic contact books and professional networks. Tis means they can get in front of operators, showcase their games and generate exposure and excitement for their titles.
Plank Gaming and Jade Rabbit can now access tier one operators. To what extent do new aggregation partnerships and subsequent access to new markets influence the games small studios produce?
Tey don’t really. Aggregation partnerships provide tremendous reach and exposure for games but ultimately those games have to be great for players to play them.
Aggregation gives smaller developers a level playing field on which to engage tier one operators, and that is why they are such valuable partnerships for small studios.
For Games Inc, we look for third-party developers that have creative and innovative ideas but also a bit of prior form. This could be someone that has worked in-house for one of the big developers and has opened their own studio or a new studio with a few games under its belt. This is because they have experience in bringing games to market and know the challenges they will face and how to overcome them.
In some cases, aggregation partnerships can lead to developers creating bespoke content for operators, another upside of the aggregation model.
Is the online casino market overcrowded? How do Games Inc differentiate themselves from other developers?
Tere are certainly a lot of game developers in the market and one could argue that it is
overcrowded. Ultimately, the player decides what games are popular and whether there is or is not enough supply to meet the demand.
So long as developers can bring something new to the table, I think there is always room for new studios to enter the fray. Tat is what we are trying to do at Games Inc – identify the developers with a bit of secret sauce and provide them with the platform to get in front of tier one operators.
NEWSWIRE / INTERACTIVE / MARKET DATA P97
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
