Interactive
SBC DIGITAL SUMMIT BETCRIS - TUESDAY APRIL 28 ET: 10:45-11:30 UK: 15:45-16:30
Future of LATAM sports betting
JD Duarte, CEO, Betcris
Sportsbook will drive growth in Latin America over the coming years. How is the market shaping up? In what ways does sports betting in key territories in the region differ from Europe? What marketing opportunities are there and how do you best engage sports fans from Mexico to Argentina?
P68 NEWSWIRE / INTERACTIVE / MARKET DATA
Ahead of his appearance at the SBC Digital Summit, G3 interviews JD Duarte, CEO of Betcris, about the Latin American sports betting market, Brazil’s potential and how to engage fans from Mexico to Argentina.
What is Betcris’ background in the Latin American market?
Betcris is a Costa Rican sports betting company that was one of the first to focus on the Latin market. Betcris began operating between 2005 and 2006 in Mexico, Panama, and Venezuela, amongst others. In late 2007, Betcris obtained a license from the Malta Gaming Authority and initiated operations in other Latin markets including Ecuador, Peru, and Guatemala.
In the following period up until 2010, the company concentrated on growing the markets in which we operated. Tis was a challenge because whilst the public is passionate about sports, sports betting was not a well-known activity in the region. In 2010, the opportunity to start operations in Honduras was taken and later
in 2015 Betcris absorbed a brand in the Dominican Republic, expanding the business to countries such as Jamaica and taking up a new challenge as a supplier to the National Lottery of Ecuador.
Between 2016 and 2018, operations began in El Salvador and with Equestrian Agencies in Argentina. Te mobile app was also launched and operations began on the Asian continent, specifically in the Philippines, where we opened multiple retail locations and obtained the exclusivity of operating sports bets in one of the main casinos in Asia. In the same year, our Asian headquarters were established to support this expansion.
In 2019, we became the Official Sponsor of the Mexican national soccer team (El Tri), signing
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