We are in a generational change in consumption
Tere are also massive non-regular events like the Olympics or the World Cup where new players types of player appear.
How do you engage sports fans from Mexico to Argentina? How important is it to localise your marketing strategy?
Te marketing strategy regardless of the country should be a combination of an international and local approach. Te sports betting player of today follows different leagues from various countries and is highly informed, unlike 10 years ago. Information is immediate and social networks have a great influence, together with multiple information services such as applications and digital press. Combining efforts in mass media, networks, advertisements in stadiums, TV, radio, and word of mouth is crucial. At Betcris we prioritise the customer experience and push this message through these channels.
What growth potential does Brazil hold? With the rollout of Brazil’s new regulatory framework delayed, what is the regulatory outlook?
P70 NEWSWIRE / INTERACTIVE / MARKET DATA
patterns for new young adult customers, with an interest not only in traditional sports betting but also combining other products and trends derived from sports.
Te potential of a market like Brazil, where we are talking about a population of approximately more than 209 million inhabitants that live and breath sport by tradition from the cradle, the projections and expectations are very high. It is even said that it doubles that of the Spanish market. Brazil is currently estimated to have a trading volume of a legal gambling market of about $4 billion, as well as an illegal estimate of about $6 billion.
Tese figures undoubtedly make the Brazilian market one of the most interesting in the region. Currently, the government is working on projects to regulate activity and we hope to follow a path where activity is good for all, both government and operators, and thus be able to offer a better product and prizes for the final consumer. An unbalanced regulatory scheme directly affects the consumer themselves, as in most consumer schemes.
Betcris, before the regulatory process even began for the Brazilian market, has prepared internally. Some preparations have already been implemented and others are in the process of implementation, albeit not specifically for this single regulated market but for several in the region.
What is the future of sports betting in Latin America? What innovations should we be looking out for?
Te future of sports betting in the Latin market will be an increase in the variety of products that we can offer consumers. We are in a generational change in consumption patterns for new young adult customers, with an interest not only in traditional sports betting but also combining other products and trends derived from sports.
For the company, innovating is also adapting and that has always been and will continue to be a guideline for Betcris. Integrating our offer and meeting consumer needs to ensure our products are liked and maintained over time is crucial.
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