Old-school, black-hat
techniques don't work like they used to, and put the
offending site at serious risk of a Google penalty - both algorithmic and manual. Gone are the days where we could get 10,000 forum spam links, or indeed build hundreds of links into deeper, commercial pages, with an exact match anchor text strategy.
Te data shows us that more and more people are searching for brand related enquiries, thus showing an increasing need to get the brand in front of people online.
ADAPTING OUR IGAMING MARKETING STRATEGY TO SUPPORT THE DATA Data is key in anything we can do digitally, and the online gambling sector is no different. Te data is telling us a couple of key things:
l
If we are an operator or iGaming affiliate, who are looking for traffic from an array of gaming products - pick the right ones.
l
People are searching for brand related keywords.
So, how do we get our brand in front of people, to encourage them to search for our brand? Aside from the traditional media buying offerings available, link building can play its part. Here is our take on it.
As an iGaming link building agency, we've built tens of thousands of links for our clients in the gambling industry. But given
we’re specialists in the area, and gambling industry link building is different, we're always looking to work with our clients to ensure we're working to the best possible strategy.
Old-school, black-hat techniques don't work like they used to, and put the offending site at serious risk of a Google penalty - both algorithmic and manual. Gone are the days, as most people know, where we could get 10,000 forum spam links, or indeed build hundreds of links into deeper, commercial pages, with an exact match anchor text strategy.
Now, we must move with the times - not just to avoid a penalty, but to do things the right way, and to ensure that we're getting the best results we can.
Tere is a lot to be said about homepage links, with branded anchors - yet many seem to want to avoid this strategy, in favour of a more aggressive approach. Our response is a clear one: iGaming link building needs to be natural, and we need to ensure we’ve got the right balance of
branded/non-branded anchors, exact match/phrase match/no match anchors, and homepage/deeper page landing pages.
Building links into the homepage, with branded anchors, is a great strategy when combined with a proper internal linking programme.
Send the SEO equity into the homepage, and then use a proper internal linking/anchor text programme to channel that equity into the relevant commercial pages.
SEO isn’t all about external links - the internal ones need to be right to. And if the two are running in tandem, both cogs of the wheel are aligned - that’s where we typically see the best results.
Back to the brand awareness topic - how does this help? It's fairly simple - links from high traffic sites, will see more eyes on the brand within the body of the text. And furthermore, it’s a great strategy to get the site ranking, as a whole, for more commercial, non-brand terms.
NEWSWIRE / INTERACTIVE / MARKET DATA P39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
