Interactive
RETAIL GAMING TECHNOLOGY FSB TECHNOLOGY (UK)
Retail technology champions
During the ICE show in London, FSB Technology showcased its latest retail sports betting solution to the international market. This technology is set to propel the solutions provider into the global gaming marketplace
David McDowell, Chief Executive Officer, FSB Technology (UK) Ltd.
FSB has historically been focused on our home market in the UK, but following the investment we have been able to build an international business development team which will allow us to strengthen our position as a leading technology provider in regulated markets around the world. I have also been able to hire a Chief Financial Officer for the first time, which has already made a huge difference to helping FSB scale up.
P88 NEWSWIRE / INTERACTIVE / MARKET DATA
FSB TEchnology’s David McDowell spoke to G3 about the company’s latest products, market aspirations and how the injection of funds from Clairinvest will change the FSB’s trajectory in 2020
FSB revealed its latest retail sports betting solutions at ICE London earlier this year. Could you tell us more about FSB’s touchscreen EPOS and self-service technology?
We have spent the past 12 years building our industry leading, scalable sports betting platform which has so far been aimed at the thriving online gambling sector. Te time is now right for us to transition to a full omni-channel offering, and we launched our touchscreen and EPOS self-service technologies at ICE London.
Our retail technologies will open the door for us to work with more casino, sports betting and lottery operators, especially those that want to tie together their land-based and online betting products and services. Retail still accounts for around 90 per cent of the market, and FSB is now in a position to assist operators in bridging the gap between retail and online.
Last year, Clairvest Group invested £23m for a stake in FSB. How will the investment capital from Clairvest Group benefit FSB’s growth strategy?
In terms of working capital, we received between £5m and £10m, allowing us to invest in and scale up our management and business development
teams, as well as invest further into retail betting products and business intelligence systems.
FSB has historically been focused on our home market in the UK, but following the investment we have been able to build an international business development team which will allow us to strengthen our position as a leading technology provider in regulated markets around the world. I have also been able to hire a Chief Financial Officer for the first time, which has already made a huge difference to helping FSB scale up.
But perhaps the most significant use of the funds has been to accelerate our investments into data. We are really excited about opportunities to use more live data and AI to drive safe gaming solutions and real-time marketing tools – two products that need to be better linked in regulated markets where customer care is a focal point. Te live data is particularly important as it means we can provide our operator partners with a real-time view of the player and drive real-time personalisation tools to help push sustained revenue growth.
What opportunities does FSB see in Clairvest from an investee’s perspective?
Clairvest is what I call smart money, meaning they bring more than just cash to the table. In this case, Clairvest has been investing in retail casinos, particularly in North and South America, for some time now and has unrivalled connections and contacts in the market. Tey are also incredibly clued up on the sector and they have deep pockets should we identify other profitable growth opportunities.
Tis, alongside the capital injection we have received, will allow FSB to drive forwards into new international markets and build the brand awareness we need to strike partnerships with leading operators in regulated jurisdictions around the world.
Players are far more educated than they once were. How can operators continue to meet increasingly varied customer demand whilst managing its operating costs?
Te answer really depends on the strategy of
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