INSIGHT ONLINE GAMING
Searching for the impact of coronavirus on igaming
Panoptic Media
Covid-19 has caused international chaos, both in terms of health and the economy. It’s a pandemic that has had devastating impacts on lives, and many businesses around the world could never have envisaged the utter turmoil it has caused.
Greg Tickner, Managing Director, Panoptic Media
Greg is Managing Director of Panoptic Media - a specialist iGaming search agency, who work with both operators and affiliates alike. Having plied his trade at both bet365 and Ladbrokes previously, Greg has a strong knowledge of the iGaming industry, and is able to apply this to search behaviour within the sector.
As a specialist iGaming link building agency, Panoptic Media, has sought to answer a question being asked by many - what is the impact of the Coronavirus on the search behaviour of online gaming players? Te data we’ve unearthed shows how gambling industry link building perhaps could, and should, shift during the Covid-19 pandemic that we’re currently facing.
Taking the topic ‘Online Casino’ and looking at Google Trend data over 30 days to March 17, it has remained fairly stable. However, over the next five days, with businesses closing and countries going into lockdown, searches around the topic of online casino saw an upward trend. Te incremental increase may be somewhat marginal, but nevertheless, there is certainly a pattern there. However, the same marginal increase cannot be said for online poker related terms. If we take a
look at the data for Google searches around the topic ‘Online Poker’, the trend is remarkably different. Rewinding back to the end of December, when Covid-19 wasn’t the household term it is now, and wasn’t causing the devastation we’re seeing today – searches around ‘Online Poker’ remained fairly constant. However, since the world has gone into isolation and lockdown to varying degrees, the surge in these types of searches have been somewhat staggering.
Searches for topics around ‘Online Poker’ have seen a sudden surge, to the extent they’ve seen almost a 400 per cent increase in search volume over the period February 23 to March 23 – quite a staggering statistic. Furthermore, the same can be said about searches relating to ‘Online Bingo,’ which has seen an increase of over 400 per cent in the same 30 day period.
P36 NEWSWIRE / INTERACTIVE / MARKET DATA
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